Showing posts with label international business. Show all posts
Showing posts with label international business. Show all posts

International Business: The Challenge of Global Competition Review

International Business: The Challenge of Global Competition
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International Business: The Challenge of Global Competition ReviewAs a first time instructor using this book, I was floored by the amount of useless data in the book that students must dig through to get to the important points of each chapter. Since the power point slides provided with the book only did an outline of the chapters, they were not of much help in giving a lecture. It was also absolutely amazing that a book that bills itself as being published in 2004 (but I received in 2003) is behind the times in a significant number of topics (e.g. it still refers to the G7 - not even mentioning the G8 even though I think it was about 1997 that the G8 became official). The section on religion was a perfect example of how to offend someone in another culture. The author needs to attend a diversity training course! A majority of the questions in the sample tests did not deal with topics that were significant in the chapters, but rather minor insignificant points. It may be the best book out there for an international business class but it shouldn't be priced the way it is for what is clearly an outdated edition.International Business: The Challenge of Global Competition Overview

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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends Review

Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends ReviewAs a consumer goods' marketing and brand professional (regularly enjoying a glass of wine), I absolutely sped-read through this book. It explains succinctly the evolution of wine marketing, highlights how new marketing tools and communication media can be used to get into the "purchase consideration" of the ever elusive consumer. Additionally, the many real life case studies and examples from all over the world make for very enjoyable reading. Highly recommended for all marketing professionals as well as all wine lovers. Excellent & comprehensive!!!Wine Brands: Success Strategies for New Markets, New Consumers and New Trends Overview

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Import/Export For Dummies Review

Import/Export For Dummies
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Import/Export For Dummies ReviewThis book is a treasure trove of information, advice and resource contact data for anyone thinking of going into, or already in, the import-export field. In a conversational style, the author walks the newcomer to international business through the myriad of challenges, regulations, and opportunities inherent in doing business with overseas interests. This book should be required reading for anyone thinking of importing or exporting!Import/Export For Dummies Overview

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