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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends ReviewAs a consumer goods' marketing and brand professional (regularly enjoying a glass of wine), I absolutely sped-read through this book. It explains succinctly the evolution of wine marketing, highlights how new marketing tools and communication media can be used to get into the "purchase consideration" of the ever elusive consumer. Additionally, the many real life case studies and examples from all over the world make for very enjoyable reading. Highly recommended for all marketing professionals as well as all wine lovers. Excellent & comprehensive!!!Wine Brands: Success Strategies for New Markets, New Consumers and New Trends OverviewWant to learn more information about Wine Brands: Success Strategies for New Markets, New Consumers and New Trends?
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