Showing posts with label vlogging. Show all posts
Showing posts with label vlogging. Show all posts

The New Media Frontier: Blogging, Vlogging, and Podcasting for Christ Review

The New Media Frontier: Blogging, Vlogging, and Podcasting for Christ
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The New Media Frontier: Blogging, Vlogging, and Podcasting for Christ ReviewI just finished reading The New Media Frontier: Blogging, Vlogging, and Podcasting for Christ yesterday, and I think this book is a terrific primer for Christians hoping to better understand new media. The breadth of topics covered in the book virtually ensures that just about anyone who reads it will find something relevant to their lives and ministries, while few will find that every chapter is relevant to them. As somewhat of a new media newbie, I found the book to be very helpful. Also, as a pastor, the book helped me understand various ways to integrate new media into my work in ministry.
The book is broken into two sections, and from there into a total of 15 chapters written by several different authors. The first section is called The Landscape of the New Media. It outlines the current state of new media, forecasts about its future, warns of the potential dangers of embracing it uncritically, and then offers some beginners some tips on entering the world(s) of blogging and podcasting.
I began reading this book expecting it to be one big commercial for new media, but was pleasantly surprised by how balanced it was. Several chapters emphasized the importance of embracing the new media world discerningly (particularly Matthew Lee Anderson's chapter on the dangers of uncritically embracing new media), and the overall message of the book seemed to be that Christians must engage the new media world, but that they must do so with caution.
Chapters 4 and 5 of the book basically provide everything that a new media greenhorn needs to gain a basic understanding of blogging and podcasting. Despite the massive popularity of both blogs and podcasts, they remain a mystery to many (especially many in the church world). These chapters did an excellent job of showing how to get started blogging and podcasting. In addition to showing how to set up blogs and podcasts, the chapters also provided some tips on producing high quality content. The authors of these chapters also effectively made the point that Christians should be engaged in blogging and podcasting.
The second section of the book is called Engaging New Media and deals with several different potential implications and applications of new media. The chapter of theological blogging shows how the existence of blogs has provided a new forum for discussing and debating theology. This can have both positive and negative implications for theological discourse, and thus must be used with care. Tod Bolsinger's chapter Blogging as Microwave Community discusses the various ways that blogging can aid Christian community. Bolsinger does a good job of showing how blogs can facilitate Christian community without being a replacement for it.
The two most helpful chapters for pastors were Mark D. Roberts' chapter Pastors and the New Media, and Rhett Smith's chapter Navigating the Evolving World of Youth Ministry in the Facebook-MySpace Generation. Both Roberts and Smith write from their experience with new media and do a good job of showing the pastoral usefulness. Roberts writes from a senior pastor's perspective while Smith writes from a stutdent ministry perspective. If you're a pastor or ministry leader and you've only got time to read a few chapters out of this book, make sure you read these ones. The reality is that as new media becomes more and more mainstream people will be spending more and more of their lives online, thus it will be increasingly important for churches to have a sophisticated online presence that they can utilize to effectively communicate online.
The rest of the book discusses the effect that new media will have on everything from apologetics to politics to bioethics to social justice to academia. Several of these fields are substantially different now than they were five years ago thanks to new media, and the transformation is far from over. New media has and will continue to effect the way we get our news, the way we get our education, and even the way we advocate for causes we believe in. It is fascinating to consider the access to power that exists for ordinary individuals thanks to new media. While big media stalwarts still wield significant influence, ordinary people are more free to express their opinions, question authority, and otherwise assert themselves online than ever before.
As I said, The New Media Frontier is a great primer on new media. While I found some chapters to be more practically helpful than others, I believe this entire book is worth reading because new media is not going away any time soon. The better the church understands new media the better it can use the tools of new mediia for effective proclamation of the gospel. Whether you are a church pastor looking to utilize new media in your ministry or a lay person who is simply interesting on better understanding the state of online communication, I highly recommend giving this book a read.The New Media Frontier: Blogging, Vlogging, and Podcasting for Christ Overview

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YouTube for Business: Online Video Marketing for Any Business Review

YouTube for Business: Online Video Marketing for Any Business
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YouTube for Business: Online Video Marketing for Any Business Review
I loved this book. It is well outlined and well written. And it is very topical in today's business marketing world where small businesses can use YouTube to enhance their online marketing efforts significantly. The book has 16 chapters divided into the following five parts:
I. Marketing your business online with YouTube (1-3)
II. Producing Your YouTube Videos (4-8)
III. Managing Your YouTube Videos (9-11)
IV. Working with YouTube Video Blogs (12-13)
V. Promotion and Monetization (14-16)
And each Part is concluded with a "Profile" which applied what had been discussed in the chapters preceding it. I found these profiles very helpful and informative. Not too long ago I read and reviewed "Show Me: Marketing with Video on the Internet" (ISBN: 1884230016). I had high hopes for that book and wanted it to be like the instant book being reviewed. Unfortunately it fell short of my expectations. However, after reading "YouTube for Business" this other book might be a good companion read?
Internet marketing today seems to be about putting together successful ways to generate traffic to your company or nonprofit Web site. You can do this by performing Search Engine Optimization (SEO) techniques. You can do this by creating lots of content pages in your Web site. You can do this by writing articles and posting them on free article-posting sites online. Each article will have a by-line directing traffic back to your site. You can generate traffic by creating one (or more than one) blog which will direct traffic back to your site. And after reading this book you can generate traffic by creating simple videos you post on YouTube that will direct viewers back to your Web site.
The really neat thing about YouTube traffic generation is that it not only generates traffic, but it allows you to get your face and voice in front of people as though you were standing there talking with them. You can become three-dimensional rather than just two.
My favorite part of the book was Part II where the author goes into some depth into how to produce videos for posting on YouTube. And it is these same videos you will want to paste into your main Web site and your blog posts. I highly recommend this book for just about any small business owner who wants to make a name for themselves better and quicker. 5 stars!
PS. Take a look at the Search Inside material offered by Amazon so you can examine the Table of Contents of this book and more fully understand what this book has to offer.YouTube for Business: Online Video Marketing for Any Business Overview

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