YouTube and Video Marketing: An Hour a Day Review

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YouTube and Video Marketing: An Hour a Day ReviewWhen I received YouTube and Video Marketing: An Hour a Day I dove straight into it. I'm a technical person and have been working with Marketers all my life either to build systems or help in presales engagements. As Marketing has is becoming an online experience more and more, it makes sense to arm oneself with knowledge of the various media options. YupTube, like Twitter, LinkedIn and Facebook are become forces to deal with in the online world.
Initially I expected a Step by Step, how-to guide. However as I dug through the book I kept asking myself when I was going to get to the first step. It isn't until halfway in that I started to find some technical aspects of how-to. But even these were not the "here's how" I expected. After completing the book, I initially felt I had not really gotten what I had hoped for.
However, I then reread the book. This time with a marketer's perspective. It reads more like a novel than an procedures manual and has one linger and investigate how others are engaging community and creating effective followings through YouTube Marketing. My opinion changed from a (2) to (4) stars after that insight. If you are looking for a technical step by step of loading videos, skip this book. If however, you want to get a flavor of how ours are being successful marketing with you tube and the elements to build your own campaigns. This is worth the investment and a second reading.
YouTube and Video Marketing: An Hour a Day Overview

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YouTube for Business: Online Video Marketing for Any Business Review

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YouTube for Business: Online Video Marketing for Any Business Review
I loved this book. It is well outlined and well written. And it is very topical in today's business marketing world where small businesses can use YouTube to enhance their online marketing efforts significantly. The book has 16 chapters divided into the following five parts:
I. Marketing your business online with YouTube (1-3)
II. Producing Your YouTube Videos (4-8)
III. Managing Your YouTube Videos (9-11)
IV. Working with YouTube Video Blogs (12-13)
V. Promotion and Monetization (14-16)
And each Part is concluded with a "Profile" which applied what had been discussed in the chapters preceding it. I found these profiles very helpful and informative. Not too long ago I read and reviewed "Show Me: Marketing with Video on the Internet" (ISBN: 1884230016). I had high hopes for that book and wanted it to be like the instant book being reviewed. Unfortunately it fell short of my expectations. However, after reading "YouTube for Business" this other book might be a good companion read?
Internet marketing today seems to be about putting together successful ways to generate traffic to your company or nonprofit Web site. You can do this by performing Search Engine Optimization (SEO) techniques. You can do this by creating lots of content pages in your Web site. You can do this by writing articles and posting them on free article-posting sites online. Each article will have a by-line directing traffic back to your site. You can generate traffic by creating one (or more than one) blog which will direct traffic back to your site. And after reading this book you can generate traffic by creating simple videos you post on YouTube that will direct viewers back to your Web site.
The really neat thing about YouTube traffic generation is that it not only generates traffic, but it allows you to get your face and voice in front of people as though you were standing there talking with them. You can become three-dimensional rather than just two.
My favorite part of the book was Part II where the author goes into some depth into how to produce videos for posting on YouTube. And it is these same videos you will want to paste into your main Web site and your blog posts. I highly recommend this book for just about any small business owner who wants to make a name for themselves better and quicker. 5 stars!
PS. Take a look at the Search Inside material offered by Amazon so you can examine the Table of Contents of this book and more fully understand what this book has to offer.YouTube for Business: Online Video Marketing for Any Business Overview

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How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Site Review

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How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Site ReviewIn the history of commerce the hottest marketing spots are the locations where the most people can be found, whether it's the town square, bazaar, train station, airport, MySpace, YouTube or Twitter.
There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register more than 50 million views per video. And while many Americans know how to use YouTube to share videos with family and friends very few understand how to harness the power of YouTube to earn money, market yourself, connect with customers, and grow your business.
The secrets of how to capitalize on the world's most popular video-sharing website is now shared in a new book, How to Make Money with YouTube by Brad and Debra Schepp.
One of the most valuable features of How To Make Money With YouTube are real-life success stories from video marketers who used the site to promote products and services.
One of my clients, Mr. Duey, a rapping school teacher who uses rap music to teach kids math, science and history, is also featured in the book. His video, "Mr. Duey Fractions" is featured on Teacher Tube which is like YouTube but it's for teachers, parents and students. The "Fractions" video is now one of the top ten all time most viewed videos on TeacherTube with 540,000 views. The exposure has led to CD sales, media coverage and other exciting opportunities for Kaas Records and Mr. Duey.
Another method mentioned in the book is the use of video book trailers as part of a book marketing campaign and to obtain book publicity. A book trailer is like a movie trailer in that it allows someone to preview a book. A video book trailer brings the book to life and gives the potential reader a sneak peak at the contents of the book. An example of a book trailer Westwind Communications YouTube Channel at: http://www.youtube.com/watch?v=bTsTCKjLxc8
Business owners and individuals will find How to Make Money With YouTube to be an ideal resource guide to expand their marketing and grow profits. I highly recommend it.
How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Site Overview

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