Cyberbullying Prevention and Response: Expert Perspectives Review

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Cyberbullying Prevention and Response: Expert Perspectives ReviewI would HIGHLY recommend this book to anyone interested in learning about Cyberbullying, the prevention of it and how we should respond when it occurs. I checked out this book after seeing the new ABC movie on Cyberbullying. The amount of and quality of information contained in this book is amazing! There are numerous writers which contribute to the content throughout it; this really gives you a look at Cyberbullying from many different points of view. Whether you are a victim of Cyberbullying, bully yourself, educator, parent or just interested in the topic, I would definitely recommend this book to you. I rarely write reviews on Amazon, but this one was worth my time.Cyberbullying Prevention and Response: Expert Perspectives Overview

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YouTube and Video Marketing: An Hour a Day Review

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YouTube and Video Marketing: An Hour a Day ReviewWhen I received YouTube and Video Marketing: An Hour a Day I dove straight into it. I'm a technical person and have been working with Marketers all my life either to build systems or help in presales engagements. As Marketing has is becoming an online experience more and more, it makes sense to arm oneself with knowledge of the various media options. YupTube, like Twitter, LinkedIn and Facebook are become forces to deal with in the online world.
Initially I expected a Step by Step, how-to guide. However as I dug through the book I kept asking myself when I was going to get to the first step. It isn't until halfway in that I started to find some technical aspects of how-to. But even these were not the "here's how" I expected. After completing the book, I initially felt I had not really gotten what I had hoped for.
However, I then reread the book. This time with a marketer's perspective. It reads more like a novel than an procedures manual and has one linger and investigate how others are engaging community and creating effective followings through YouTube Marketing. My opinion changed from a (2) to (4) stars after that insight. If you are looking for a technical step by step of loading videos, skip this book. If however, you want to get a flavor of how ours are being successful marketing with you tube and the elements to build your own campaigns. This is worth the investment and a second reading.
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The Ten Demandments: Rules to Live By in the Age of the Demanding Customer Review

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The Ten Demandments: Rules to Live By in the Age of the Demanding Customer ReviewThis is the first book I've read on the topic of customer experience and loyalty that truly inspired ME! This is a lively and engaging book with a great point of view. It's written from the customer's perspective- a very interesting and refreshing twist on an important topic.
But why aren't companies doing a better job of providing the exceptional experiences the author talks about in her book? It was certainly an eye opener for me! Glad I found it when I did.The Ten Demandments: Rules to Live By in the Age of the Demanding Customer Overview

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How to Do Everything with Microsoft Office Live Review

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How to Do Everything with Microsoft Office Live ReviewBecause I was new to Microsoft Office Live, I bought this book, hoping it would help me. It did not. I was only looking for the basics. The book does not list the steps necessary to complete an action, is confusing, and rambles around without coming to the point. It could have been, and should have been, writen in 150 pages instead of the nearly 400 it used. I had read the help pages in the program's help sections and expected the book to expound upon them. With neary 400 pages, it definitely should have. Not only did it not do this, it did not even mirror the information given in the "help" sections of the program. Often times, I thought it was written by a Microsoft employee since it spent so much time talking about how much better the Microsoft Live program was than others of its kind. Maybe, if you are an advanced user, this book would work for you. But if you're a novice, I'd suggest you try another book.How to Do Everything with Microsoft Office Live Overview

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Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty Review

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Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty ReviewDigital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
While I am an accomplished entrepreneur having owned three successful businesses I admit I was intimidated by trying to wade through the new and expanding world of internet marketing. There isn't a day in my life that I don't access the internet for one reason or another but I had not even scratched the surface when it came to utilizing the power of this beast to build my business. That is until I ran across Leland Harden's "Digital Engagement". This book not only laid out a path for me to navigate towards success with internet marketing it gave me tools that I implemented that very day that changed the course of my business, literally. I went from no presence (not even a website) to getting in front of 80,000 qualified customers and actually interacting with 33 of them that showed an interest in my store within 3 days and for only $20. Amazing. Needless to say the door has been opened and it is because of "Digital Engagement". I am personally purchasing a copy of it for my close friends that have a need for business expansion. When I purchased the book for myself I had an event planned in my store and was concerned because I had very little interest. I ended up with over 50 customers in the store and sales were through the roof. Thanks guys, thanks for brining the "world wide web" to my backyard and showing me how to work it!!
[...]Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty Overview

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Winning Results with Google AdWords Review

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Winning Results with Google AdWords ReviewOkay, why are people giving this book positive reviews when the most important thing in Adwords changed in early August and the book is now obsolete? Hello? The bid management tool CHANGED. No more 0.5% threshold. No more On-Hold system. That's gone. Didn't those "reviewers" notice this? If you want to work with Adwords and you're looking for a book on Adwords, you'll need to make sure the book covers the current state of Adwords.Winning Results with Google AdWords Overview

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The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World Review

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The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World ReviewThis book is loaded to the gills with information about how studios market their films. It's very high quality-it helps you maximize distribution while minimizing risk. Like any quality work it is laden with examples of who did what, what worked and what didn't, and the most important piece of the equation: why.
So essential is this book to me that I wouldn't recommend spending a dime making a film until you've read this first. It covers not only the nuts and bolts of distribution but gives insight into what kinds of films are likely to be more profitable than others and how to analyze it with greater insight. Beyond that it includes the dynamic marketplace and what to consider about how you want to release your work. And of course, you want to know how to deal with large competition. You get good info on that here.
Chapters included:
Market Opportunity and Segmentation-The diverse roles of studios and networks
Intellectual Property Assets Enabling Distribution-The business of Creating, Marketing, and Protecting an Idea
Financing Production: Studios and Networks as Venture Capitalists
Theatrical Distribution
The Home Video Business
Television Distribution
Internet Distribution, Downloads, and On-Demand Streaming-A New Paradigm
Ancillary Revenues:Merchandising, Video Games, Hotels, Transactional Video On Demand, Airlines and other Markets
Marketing
Making Money-Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing
Really, these descriptions only scratch the surface as the coverage of each topic is detailed and broad. If you've covered all these things and you've analyzed it and you think you can make a good profit, congratulations. If you're the typical Indy with what you feel is a great script in hand, and you're brokering your staff, this book is worth the time it takes to read all 461 pages (page count not including index and references). Personally, I'm very glad I have The Business of Media Distribution and recommend that no serious film maker spend a dime without reading it first, beginning to end. You might even change your mind about the film you intend to produce, or have better ideas for making it profitable. Making money is risky-making money with movies is certainly no exception, and if you're Indy and making a quality film, there's a chance you have your share of investors on board. You owe yourself this book. It will be some of the best $35.00 you've ever spent. Your investors will certainly agree.
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