Independent Film Distribution: How to Make a Successful End Run Around the Big Guys Review

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Independent Film Distribution: How to Make a Successful End Run Around the Big Guys ReviewIt is always a bitter pill to swallow when I tell my students that after all their hard work, time, energy and passion that they will eventually end up with a product. It is not necessarily a bad thing for them to realize that, once they are done writing their screenplay, they have to treat it like it is the newest product out on the market. And, yes, they have to market it. To market it, they have to distribute it.
The book "INDEPENDENT FILM DISTRIBUTION" does a great job getting to the core of what this journey entails. With a mix of interviews and commentary, Phil Hall, explores this process from the ground up. He delves into the roots of Independent Film and then shows how those roots have grown into the apple tree of today.
What is "Independent Film?" Well, it depends on who you ask. Phil Hall explores that question and then takes it further into: "You've made your film, now what? How do you get your product out to the masses?" Do you go to the comprehensive list of distributors in the back of the book and contact these companies? Or do you do it yourself? Create the website, the marketing kit, the word of mouth? How do you get your product out to the consumers?
Film Festivals? What of those? Mr. Hall devotes a chapter to the pluses and minuses of going the festival route and then, what about "Direct to Video?" Do you want to go that path?
Again, Mr. Hall peels away this onion through interviews of some of the top independent film-makers, producers, publicists and distributors working today.
If I had only one issue with the book, it is the lack of mentioning Roger Corman. Either via interview or his own chapter. In my opinion, Roger was one of the first and most influential independent film-makers who distributed his and other films.
All in all, Phil Hall rips the lid off the Independent Film canister to show you what it takes to distribute your independent film. A great book for anyone planning to take this journey.
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Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era Review

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Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era ReviewI ordered Reiss' book as soon as I heard about it, as I had just finished shooting my first feature film this summer. I wish we had this book last year! But we are still in post-production so we'll get at least a metric ton of valuable information even at this point in the process to put into use before we finish the final edit and release our film. Now, the question is: how will we release it?
Many people would tell you the film business is somewhat broken and you cannot rely on a huge win at a festival and having your film bought and vaulted to hundreds of screens. This being the case, you have to work a little harder, you have to know how to manage your rights (digital and otherwise), how to market and reach your audience yourself and more than you ever thought as a filmmaker. Jon's book is very timely, full of current information (but he should sell it with a PDF update for future revisions!) and has answers to all types of questions. Theatrical? Festival? DVD? VOD? Streaming? BitTorrent? And how much time and money does this all take to do this DIY (do it yourself) anyway? How do I use social media to reach my audience? There are a million questions and Jon covers them all, and ably, too. I cannot recommend this book enough, especially for the price. Get yours now before Reiss figures out what a goldmine he's got here and starts charging $2,995 for a seminar that covers the same! Seriously, you could spend a lot of money on seminars and such and not get as much value as you get in "Think Outside the Box Office."Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era Overview

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The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World Review

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The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World ReviewThis book is loaded to the gills with information about how studios market their films. It's very high quality-it helps you maximize distribution while minimizing risk. Like any quality work it is laden with examples of who did what, what worked and what didn't, and the most important piece of the equation: why.
So essential is this book to me that I wouldn't recommend spending a dime making a film until you've read this first. It covers not only the nuts and bolts of distribution but gives insight into what kinds of films are likely to be more profitable than others and how to analyze it with greater insight. Beyond that it includes the dynamic marketplace and what to consider about how you want to release your work. And of course, you want to know how to deal with large competition. You get good info on that here.
Chapters included:
Market Opportunity and Segmentation-The diverse roles of studios and networks
Intellectual Property Assets Enabling Distribution-The business of Creating, Marketing, and Protecting an Idea
Financing Production: Studios and Networks as Venture Capitalists
Theatrical Distribution
The Home Video Business
Television Distribution
Internet Distribution, Downloads, and On-Demand Streaming-A New Paradigm
Ancillary Revenues:Merchandising, Video Games, Hotels, Transactional Video On Demand, Airlines and other Markets
Marketing
Making Money-Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing
Really, these descriptions only scratch the surface as the coverage of each topic is detailed and broad. If you've covered all these things and you've analyzed it and you think you can make a good profit, congratulations. If you're the typical Indy with what you feel is a great script in hand, and you're brokering your staff, this book is worth the time it takes to read all 461 pages (page count not including index and references). Personally, I'm very glad I have The Business of Media Distribution and recommend that no serious film maker spend a dime without reading it first, beginning to end. You might even change your mind about the film you intend to produce, or have better ideas for making it profitable. Making money is risky-making money with movies is certainly no exception, and if you're Indy and making a quality film, there's a chance you have your share of investors on board. You owe yourself this book. It will be some of the best $35.00 you've ever spent. Your investors will certainly agree.
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