Convergence Marketing: Strategies for Reaching the New Hybrid Consumer Review

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Convergence Marketing: Strategies for Reaching the New Hybrid Consumer ReviewAn "After The Dust Has Settled" realistic and compelling read on exactly how we all use the web, and several terrific examples of how real businesses - pure play web and brick & mortar - connect. The research, examples, and questions as to how to apply this methodology to every business' day-to-day operations is invaluable for anybody seeking to reach the Centaur in all of us.Convergence Marketing: Strategies for Reaching the New Hybrid Consumer Overview

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Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay Review

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Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay ReviewThis is a good complement to companies who wish to use buyers' language and buyer behaviors to drive their own growth in content marketing. Roman is very experienced in Voice Of the Customer (VOC) work and this book is immediately useful to you. He is a pragmatist with lots of street cred in this area. Each chapter has clear and useful case studies. Some points:
At the end of the day companies do not change because of data,. They change because of VOC.
68 % of customer defection takes place because customers feel poorly treated.
95 % of complaining customers will do business with you again if you resolve the complaint instantly.
Are you guilty of customer manipulation? (You can't get this data until you fill in this form and allow us to drown you in untargeted emails.)
Companies that outsourced their call centers often fail faster.
Very good addition to your marketing library. It will prevent you from making some serious blunders.Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay Overview

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Winning Results with Google AdWords Review

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Winning Results with Google AdWords ReviewOkay, why are people giving this book positive reviews when the most important thing in Adwords changed in early August and the book is now obsolete? Hello? The bid management tool CHANGED. No more 0.5% threshold. No more On-Hold system. That's gone. Didn't those "reviewers" notice this? If you want to work with Adwords and you're looking for a book on Adwords, you'll need to make sure the book covers the current state of Adwords.Winning Results with Google AdWords Overview

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Successful Direct Marketing Methods Review

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Successful Direct Marketing Methods ReviewThis is a good book for getting an overview of Direct Marketing. It
is, however, not up to date. From the time of the last publishing
(1996, 6th edition) there have been many changes in the world of
direct marketing. Some of the terminology is outdated, especially in
the chapter on creative writing. There is no mention of newer types
of direct marketing, i.e Loyalty Programs and the chapter on New Media
is thin, with scant info. on the internet. (This review refers to a previous edition of this title.)
Successful Direct Marketing Methods Overview

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Distribution Channels: Understanding and Managing Channels to Market Review

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Distribution Channels: Understanding and Managing Channels to Market ReviewThis is an excellent summary of all the major principles involved in either running or engaging with a distribution channel. It is remarkable in this age of cost awareness the lack of financial understanding of the channel and the massive impact it can have on the performance of an organisation. This book really helps to identify the main levers that channel managers can pull to improve the performanceIt is set out in an easy to understand format and makes it easy to implement some of the basic principles.
This should be compulsory reading for all those either working in the channel of engaged with it..Distribution Channels: Understanding and Managing Channels to Market Overview

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Multichannel Marketing: Metrics and Methods for On and Offline Success Review

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Multichannel Marketing: Metrics and Methods for On and Offline Success ReviewIn this book, Akin Arikan walks us through the whole process of measuring online and offline activities using Web Analytics. He presents both theoretical advices and live examples of how his theories have been (can be) applied.
As a Web Analyst and an online marketer I look forward to adding the methods presented in the book to my repertoire. The jargon alerts alone are worth the read.
The book is very well written and should be required reading for marketers and analysts on the web. The interaction between online and offline is becoming more and more important, and companies must understand how to integrate all their marketing efforts.
I warmly recommend reading this book.
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