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Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay ReviewThis is a good complement to companies who wish to use buyers' language and buyer behaviors to drive their own growth in content marketing. Roman is very experienced in Voice Of the Customer (VOC) work and this book is immediately useful to you. He is a pragmatist with lots of street cred in this area. Each chapter has clear and useful case studies. Some points:At the end of the day companies do not change because of data,. They change because of VOC.
68 % of customer defection takes place because customers feel poorly treated.
95 % of complaining customers will do business with you again if you resolve the complaint instantly.
Are you guilty of customer manipulation? (You can't get this data until you fill in this form and allow us to drown you in untargeted emails.)
Companies that outsourced their call centers often fail faster.
Very good addition to your marketing library. It will prevent you from making some serious blunders.Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay Overview
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