Corporate Media Production, Second Edition Review

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Corporate Media Production, Second Edition ReviewThis is a good book for those shooting commercial dvds for companies, specially if the people your shooting don't have experience being filmed, and need some support.
I've done some Corporate video myself and believe me this book has a lot of tips that will be useful.Corporate Media Production, Second Edition Overview

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YouTube For Dummies Review

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YouTube For Dummies ReviewI'm currently using this book to become more adept with YouTube and it is very informative and, as with most of the Dummies books,is well laid out. However this book was written in 2007 and four years, in the computer world, is an eternity. As a result, some parts of the book can be a bit confusing as it won't match up with the current version of YouTube. The first time I realized this problem was using the chapter on groups to try to use that feature. I couldn't figure out why I couldn't find the parts of the web page being referred to until I did a Google search on 'YouTube Groups" and found posts discussing their elimination from the web site last year. That's the better part of a whole chapter discussing a feature that no longer exists. How to use groups is again discussed in a later chapter and I have also run into some instances where the interface has been streamlined so it no longer matches up with instructions and illustrations in the book. That's why I give the book only four out of five stars. It's because about 20 percent needs to be updated.YouTube For Dummies Overview

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Teaching with Digital Video: Watch, Analyze, Create Review

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Teaching with Digital Video: Watch, Analyze, Create ReviewDigital video cameras have the benefits of being relatively cheap and thoroughly 'user friendly', making them ideal for use as a curriculum supplement technology supplement by classroom teachers in such diverse fields as social studies, language arts, the sciences, and even mathematics. "Teaching with Digital Video: Watch, Analyze, Create" is expertly compiled and deftly edited by the team of Professor Glen L. Bull (Co-Director, Center for Technology and Teacher Education) and Lynn Bell (Co-Editor of Contemporary Issues in Technology and Teacher Education). This 150-page compendium draws upon twelve experienced educators who are particularly knowledgeable in the utilization of digital video cameras as a teaching aid. After an informed introduction (which includes references), "Teaching with Digital Video: Watch, Analyze, Create" is divided into major sections on 'Using Digital Video across the Curriculum' and 'Digital Video Technology'. Every aspect is covered from creating digital video activity, to playing digital video clips on a computer, to capturing video from offline media, to making videos from still images, and so much more! Superbly organized and presented, "Teaching with Digital Video: Watch, Analyze, Create" is an extraordinary instructional guide and highly recommended.
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Cut by Cut: Editing Your Film or Video Review

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Cut by Cut: Editing Your Film or Video ReviewI am an assistant (and sometimes still an apprentice) editor. When my Academy Award winning editor/boss told me to get this book, I didn't believe him. I knew how to run the Avid in my sleep and was getting jobs. But he was using it and recommending it to everyone he knew and then it was reviewed in this month's (July/August) Editors Guild magazine by a guy I trust. So I ordered it. Now ­I am recommending it. It covers everything you want to know about editing but were afraid to ask. It talks about the process and why editor's cut, not just how to digitize (it covers that generally) and how to get a job (I agree.) It has lots of useful charts and tables of all the stuff that you forget to remember such as formats, aspect ratios, film-to-tape conversion and vice versa. The author has clearly been in the editing trenches. I like her humorous tidbits and historical references like how R2D2 got his name. She also covers film - syncing, cutlists, neg cutting, etc. thoroughly which freaks the computer generation like me sometimes just as much as digital stuff can freaks older editors and directors. The film information as well as the digital, Web, DVD, and tape processes she so thoroughly details, have been invaluable to me in my work, paid and non. Speaking of which, gotta get back to my web film!

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YouTube for Business: Online Video Marketing for Any Business Review

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YouTube for Business: Online Video Marketing for Any Business Review
I loved this book. It is well outlined and well written. And it is very topical in today's business marketing world where small businesses can use YouTube to enhance their online marketing efforts significantly. The book has 16 chapters divided into the following five parts:
I. Marketing your business online with YouTube (1-3)
II. Producing Your YouTube Videos (4-8)
III. Managing Your YouTube Videos (9-11)
IV. Working with YouTube Video Blogs (12-13)
V. Promotion and Monetization (14-16)
And each Part is concluded with a "Profile" which applied what had been discussed in the chapters preceding it. I found these profiles very helpful and informative. Not too long ago I read and reviewed "Show Me: Marketing with Video on the Internet" (ISBN: 1884230016). I had high hopes for that book and wanted it to be like the instant book being reviewed. Unfortunately it fell short of my expectations. However, after reading "YouTube for Business" this other book might be a good companion read?
Internet marketing today seems to be about putting together successful ways to generate traffic to your company or nonprofit Web site. You can do this by performing Search Engine Optimization (SEO) techniques. You can do this by creating lots of content pages in your Web site. You can do this by writing articles and posting them on free article-posting sites online. Each article will have a by-line directing traffic back to your site. You can generate traffic by creating one (or more than one) blog which will direct traffic back to your site. And after reading this book you can generate traffic by creating simple videos you post on YouTube that will direct viewers back to your Web site.
The really neat thing about YouTube traffic generation is that it not only generates traffic, but it allows you to get your face and voice in front of people as though you were standing there talking with them. You can become three-dimensional rather than just two.
My favorite part of the book was Part II where the author goes into some depth into how to produce videos for posting on YouTube. And it is these same videos you will want to paste into your main Web site and your blog posts. I highly recommend this book for just about any small business owner who wants to make a name for themselves better and quicker. 5 stars!
PS. Take a look at the Search Inside material offered by Amazon so you can examine the Table of Contents of this book and more fully understand what this book has to offer.YouTube for Business: Online Video Marketing for Any Business Overview

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How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Site Review

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How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Site ReviewIn the history of commerce the hottest marketing spots are the locations where the most people can be found, whether it's the town square, bazaar, train station, airport, MySpace, YouTube or Twitter.
There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register more than 50 million views per video. And while many Americans know how to use YouTube to share videos with family and friends very few understand how to harness the power of YouTube to earn money, market yourself, connect with customers, and grow your business.
The secrets of how to capitalize on the world's most popular video-sharing website is now shared in a new book, How to Make Money with YouTube by Brad and Debra Schepp.
One of the most valuable features of How To Make Money With YouTube are real-life success stories from video marketers who used the site to promote products and services.
One of my clients, Mr. Duey, a rapping school teacher who uses rap music to teach kids math, science and history, is also featured in the book. His video, "Mr. Duey Fractions" is featured on Teacher Tube which is like YouTube but it's for teachers, parents and students. The "Fractions" video is now one of the top ten all time most viewed videos on TeacherTube with 540,000 views. The exposure has led to CD sales, media coverage and other exciting opportunities for Kaas Records and Mr. Duey.
Another method mentioned in the book is the use of video book trailers as part of a book marketing campaign and to obtain book publicity. A book trailer is like a movie trailer in that it allows someone to preview a book. A video book trailer brings the book to life and gives the potential reader a sneak peak at the contents of the book. An example of a book trailer Westwind Communications YouTube Channel at: http://www.youtube.com/watch?v=bTsTCKjLxc8
Business owners and individuals will find How to Make Money With YouTube to be an ideal resource guide to expand their marketing and grow profits. I highly recommend it.
How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Site Overview

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