Emarketing Excellence, Second Edition (Emarketing Essentials) Review

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Emarketing Excellence, Second Edition (Emarketing Essentials) ReviewIf you're new to marketing, and work for a large corporation, you'll find lots of good theory here. You'll be able to impress your friends talking about stuff like the "7 Ps" (add people, processes, and physical evidence to the 4 you're already familiar with) or the "5 Is" (Identification, Individualization, Interaction, Integration, and Integrity). You'll be able to cite lots and lots of academic stuff of this nature.
The book even has reviews at the end of each chapter so you can take practice runs at winning the Marketing Edition of Trivial Pursuit when and if it becomes available.
What you won't have is a pragmatic road map towards getting more leads and selling more stuff.Emarketing Excellence, Second Edition (Emarketing Essentials) Overview

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