Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business Review

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Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business ReviewI've read the 'classics' by Sterne and Inan, as well as some other good and bad books on web analytics, and this one is among the best.
What I especially like is the way each approach to analytics is thoroughly examined, and the strengths and weaknesses objectively discussed. Some books are dogmatic in their approach, locking the reader into the author's view of analytics. This one differs by giving readers enough information with examples, clearly articulated factors, and other identified best practices to accept compromise solutions based on budget, level of in-house expertise and other considerations.
Another aspect of this book is the way the author cuts through ambiguous terminology that is rampant in the web analytics discipline, which does demystify. The comprehensive discussion of tools, classified by type, is another area where this book shines. There is too much vendor hype that promotes fear, confusion and doubt, and this book cuts through the hype and uncovers what is and is not important, as well as sets realistic expectations.
Using the same comprehensive approach as in other parts of this book, the author covers metrics in great detail. This is, afterall, the essence of web analytics, and the thoroughness and scope of metrics make this book an invaluable resource.
If you need to learn web analytics, select tools to support it, or are a practicing web analytics analyst this book is one which should be on your desk - and given to other team members and stakeholders. It raises the bar in books on the subject and is destined to become a classic.Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business Overview

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Success Secrets of the Online Marketing Superstars Review

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Success Secrets of the Online Marketing Superstars ReviewI bought this book for my wife but after having looked at it I should have bought some flowers instead.
The book was bilge water but for those who watch the gurus of e-marketing the classic formula for e-book selling has been followed to the letter.
Really great ad copy to move the book (sell the sizzle not the steak) and use the book as a thinly veiled advertisement pushing the products of all the gurus who "generously" supplied content.
For the unititiated I would suggest this. Go to each of the websites of those marketers mentioned in the book or the teaser copy. What you will find is the same names popping up on all of the different websites. This is because they each act as an endorsement for the others product.
Go to Mitch's website and you will see the "usual suspects" endorsing this book as the greatest thing since sliced bread. Then go to one of their's and you will find Mitch endorsing their product as the greatest thing since sliced bread. It takes a while to spot the mechanics but before to long you to will learn the secrect too cross-plugging and expert endorsements for fame and fortune.
It reminds me a little of the old Shakesperian acting troupes where the same five or six actors toured together. In each play it was the same actors only playing different parts.
I also suspect that those who have provided glowing reviews are either new to this game or are schmoozing for an endorsement of their own product by one of the big fish.
Bottom line- save your money. And remember how this game works the next time you get one of those "You've just got to see this" emails touting a new product from one of the "usual suspects".
This is how you take dishwater and turn it into an overnight best seller. Which ever one of these guys who's turn it is to shear the sheep this month simply has the other guys who are waiting their turn at bat blast their mail list with a glowing revue and a "to good to resist" offer. The groupies and the newbies fork out the shekels enmasse while the gurus begin work on their sheep shearing best seller.Success Secrets of the Online Marketing Superstars Overview

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Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide Review

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Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide ReviewIf you want good advice on how to market your website this book is it. No flim flam here! Dr Wilson's book is just what you're looking for. He cuts through the geek talk and practically holds your hand as you learn what to do and what not to do. I am 100% convinced 2002 will be a super year due to what I've learned from Dr Wilson. I am also a paid subscriber to his newsletter for one reason...he gives me info I can't get anywhere else. If he doubled the price of his newsletter I wouldn't blink before I gave the OK to renew my subscription.Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide Overview

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