Economic Development Online Review

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Economic Development Online ReviewAs a follow up to Economic Development Marketing, Ubalde clearly explains and offers solutions for the different types of online tools economic developers can use to transform a region. Through charts, graphs, stories and screen shots, the book outlines how ED professionals can implement new technologies their private sector customers are using such as Yelp, Four Square, cloud computing, SEO, SEM, SMO, Twitter, to leverage results and gain credibility in the complex and competitive industry.

For example, Ubalde says the implementation of ED strategy should be distributed to a much larger legion of voices and partners that can share, forward, tweet, like and communicate your message.
The days of a select few groupthinkers setting traditional regional economic policy is behind us. The present and future of economic development is empowering individuals in your offline community - who have a presence in these online communities - to share and implement your vision.
ED professionals would be operating irresponsibly by not becoming a user, student and expert of the book's content. Further, creative leaders who set regional economic development strategy would be wise to align with Ubalde's organization - ZoomPropsector.com.
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Building a Web Site for Dummies Review

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Building a Web Site for Dummies ReviewWhen the "Dummies" series books first came out, they were truly for "dummies". Apparently not so anymore. Right on the cover of this book is the phrase "Go from Web surfer to site developer". Well, web surfer I am, and what I was looking for was a book to give me the ABSOLUTE BASICS about creating a web site. This book assumes that you as the reader, already know how to create a web site!! HELLO!! If I knew how to create a web site, I wouldn't need the book, thanks. Page 2 "Foolish Assumptions": "We figure that you have some kind of experience with creating web pages." WHAT?! I thought this book was going to turn me from a surfer to a developer. Page 27: the first line of chapter 3 reads "This chapter's here just in case you need a refresher on basic web page building before..." CHAPTER 3! Refresher! This book obviously should be titled "Enhancing Your Web Site for Dummies". This book does not even explain to a "Dummy" how to create the file necessary to create a web page. What a waste of twenty bucks.Building a Web Site for Dummies Overview

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Convert: Designing Web Sites to Increase Traffic and Conversion Review

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Convert: Designing Web Sites to Increase Traffic and Conversion ReviewI've been building websites for 12 years and have long believed that most sites are a waste of money; they look pretty but don't generate profits for the client. I tell prospects that if no one can find your site - and they don't do what you want (buy, donate, sign up, order) when they get there - it's money down the drain.
Still, web design courses have focused on how a site LOOKS ("graphic design") or the technical aspects of building a site. Ben Hunt goes beyond that. He marries technical knowledge with solid marketing fundamentals in a clear and compelling way. And best of all he provides examples of sites he's redesigned, explaining the reasoning behind each revision.
If you design websites, if you do copywriting for websites, if you simply want to understand how "online marketing" is SUPPOSED to work - get this book!Convert: Designing Web Sites to Increase Traffic and Conversion Overview

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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement (The Morgan Kaufmann Series in Data Management Systems) Review

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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement (The Morgan Kaufmann Series in Data Management Systems) ReviewThis is the second book I've read by Mr. Friedlein that shows his extensive experience and ability to clearly impart realistic advice (his other book is "Web Project Management: Delivering Successful Commercial Web Sites", ISBN 1558606785).
What sets this book apart from others is the way he focuses on two critical aspects of web site maintenance, (1) change management, and (2) content management. Whereas there are a number of books that address content management, this is the first I've read that goes into detail about change management. Many books mix the two, and fail to emphasize the criticality of change management on site reliability and availability. These two parts of the book alone warrant reading it.
There are two additional parts of the book that provide unique insights into critical success factors of web site management and evolution, which are customer relationship management, and site measurement. Whereas the first two parts deal with behind-the-scenes maintenance, these deal with business aspects, which do need to continuously evolve if a commercial site is to provide revenue in a highly competitive environment.
The part on customer relationship management starts with a primer on CRM to assure that readers understand a much-hyped topic. It then goes into how to achieve success factors by addressing understanding your users, personalization, community building, and customer service.
Site measurement, the final part of the book, is also detailed and filled with advice. Topics include: an overview titled, "Promises and Challenges of Web Site Measurement" and chapters on evolution of E-intelligence, measurement approaches and techniques, and reporting and analysis. This part of the book wraps up with chapters on how to improve a web site and tackling a web site measurement project.
Like his first book (cited above and which I highly recommend), this one is essential reading for anyone working with commercial web sites. The author, in my opinion, is one of the most savvy experts who has unique insights in all aspects of web site project and management. This book is yet another achievement and contribution to the body of knowledge by Mr. Friedlein.Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement (The Morgan Kaufmann Series in Data Management Systems) Overview

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eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers (2nd Edition) (v. 2) Review

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eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers (2nd Edition) (v. 2) Review(The following is a recap of a review I wrote for a DP Directory newsletter, having found the book quite impressive.)
I was mesmerized by this book. I actually read all 374 pages of it in one sitting, pausing only to take a few notes.
Okay, I will admit - it was Super Bowl Sunday, and what else was I going to do? But that by no means can explain how intensely fascinating I found this inside glance into the world of eBay's elite club of "Power Sellers."
In my few meager attempts, I haven't been very successful at selling on eBay. Having a quick trigger finger for those high-pressure final minutes of an auction, I'm much better at buying. Now at least I know why my sales didn't go so well - I was doing almost everything wrong.
Did you know that the color blue sells better than any other color on eBay? I certainly didn't. Did you know that ending your auction on one certain day of the week, at certain peak hours, dramatically increases your chances of success? It never occurred to me that ending my auctions at 1:00 a.m. on Tuesday morning was a bad idea. (But when I read the book I certainly had a "duh" moment.)
While reading this book I learned about the scads of services that have grown up to support and enhance trading on eBay. For example, Sellathon tracking software will help you run multiple auctions, a free auction newsletter (AuctionBytes) keeps you informed of the latest trends, and you can even listen to eBay Radio broadcasts!
"eBay PowerSeller Secrets" covers everything, from calculating sell-through rates (although I think the math was a little fuzzy at times) to working with shipping services. I liked the stories about the "real people" behind the eBay handles.
Why do I care about eBay Power Sellers? I am a software developer who sells games on the internet. The Power Sellers are very successful at selling online. According to the eBay criteria, they must sell at least $1000 a month for 3 months running. Some of these Power Sellers average $150,000 per month in online sales, and these top sellers were the main focus of this book. Software developers should pay close attention to what they are doing right.
Automate Everything. More than anything else, perhaps, the book stressed the necessity of automating every possible process. In one excellent passage the authors pointed out that time spent in doing things by hand is just like money out of your pocket.
Software developers who want to sell their wares on eBay may well find the actual listing tips to be the most valuable information in "eBay PowerSeller Secrets." Once again we find that content and selling go hand-in-hand. This fascinating book explains that you need to fully describe exactly what you are selling; the more information the better. Make it fun; that's a big part of eBay's charm. Use the About Me page to give some personal details about you or your company. The buyers want to know there is a real person behind the listing, and one whom they can trust.
Linking your auctions gives them a better chance of success too. "eBay PowerSeller Secrets" covers this topic, and a great deal more.
Anyone who wants to achieve a degree of success selling on eBay, or anywhere else for that matter, should find this book useful. Since it is particularly relevant to online selling, I predict this book will intrigue both budding and seasoned Internet entrepreneurs.
eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers (2nd Edition) (v. 2) Overview

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