Economic Development Online Review

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Economic Development Online ReviewAs a follow up to Economic Development Marketing, Ubalde clearly explains and offers solutions for the different types of online tools economic developers can use to transform a region. Through charts, graphs, stories and screen shots, the book outlines how ED professionals can implement new technologies their private sector customers are using such as Yelp, Four Square, cloud computing, SEO, SEM, SMO, Twitter, to leverage results and gain credibility in the complex and competitive industry.

For example, Ubalde says the implementation of ED strategy should be distributed to a much larger legion of voices and partners that can share, forward, tweet, like and communicate your message.
The days of a select few groupthinkers setting traditional regional economic policy is behind us. The present and future of economic development is empowering individuals in your offline community - who have a presence in these online communities - to share and implement your vision.
ED professionals would be operating irresponsibly by not becoming a user, student and expert of the book's content. Further, creative leaders who set regional economic development strategy would be wise to align with Ubalde's organization - ZoomPropsector.com.
Economic Development Online Overview

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How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use (How to Open and Operate a Financially Successful...) Review

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How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use (How to Open and Operate a Financially Successful...) ReviewWhat initially struck me about this book is how comprehensive it is. It certainly lives up to the title, providing a wealth of information on how to build a website without spending a lot of money and then how to get traffic to it. Bruce Brown promises that, even if you have never built a website before, the book has more than enough information to help you do this. A novice like me is, therefore, expecting to see step-by-step instructions on how to design, build and publish a website from scratch.
There is indeed a comprehensive HTML tutorial with additional, if brief, information on XTML and a few other coding languages. If you have the time, you should be able to learn html by following the guidance provided. But for those who don't want to take the time to learn HTML, there's a chapter that describes the advantages and drawbacks of software products on the market that will do the HTML coding for you, such as Microsoft Expression Web and Adobe Create Suite 3. I would probably opt for these products and not spend time learning html. But they're pretty costly, so your decision is going to be based on your time and budget. Luckily, there's a chapter on free website design tools such as Joomla, Wordpress, and NVu that can be used to build websites.
It made more sense to me to have the chapters on web design fundamentals and web content appear before the coding chapters since you need to have a structure or blueprint in place before you start building the site, but both chapters do a good job of explaining in detail how to structure your site for easy navigation and create content that is search-engine optimized as well as user-friendly. There are also fairly comprehensive chapters on website graphics, web page formats, and electronic shopping carts, giving you just about everything you need to create a fully functional business website.
The rest of the book is devoted to SEO, how to generate traffic, PPC and Google Adsense advertising, affiliate marketing, blogging and social networking. Interviews with several web design experts answering the same questions provide additional tips and strategies. And the book includes real-life examples of how several individuals built their own websites and established successful web-based businesses with them.
I have to admit, I was a little intimidated and overwhelmed by what's required to actually build a website from scratch. There were a lot of terms that I didn't understand and had to look up, but I believe, with this book, some time and patience, I'm pretty sure I'd be able to pull it off.
How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use (How to Open and Operate a Financially Successful...) Overview

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