Do It Wrong Quickly: How the Web Changes the Old Marketing Rules Review

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Do It Wrong Quickly: How the Web Changes the Old Marketing Rules ReviewWho would have thought you'd ever hear an engineer encourage failure? Well, author, engineer and IBMer, Mike Moran does in his new book.
This book does more than make the case for a more nimble and carefree attitude. In today's supercharged marketplace, especially on the web, marketers cannot afford to wait for perfect. They need to track and react to the consumers quickly and adjust as they go.
Moran encourages listening and watching consumers and taking their lead. The book is an easy read, broken into manageable chunks of information. The best part, in my opinion, is the third section. Moran offers not only encouragement but suggestions on how to bring this new way of thinking into a corporate climate.
Well worth the time and money. I can't imagine you could read this book and not do a few things better, smarter and more profitably.
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Techno-Ready Marketing : How and Why Your Customers Adopt Technology Review

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Techno-Ready Marketing : How and Why Your Customers Adopt Technology ReviewEvery once in a while a book comes along that not only sets a new standard of excellence in its field, it actually adds a new dimension to the field itself. The outcome of years of technical research and of knowledge derived from actual hands-on ventures, "Techno-Ready Marketing" sets the pace for the marketing of technical products in the 21st century and beyond.
Colby and Parasuraman intrigue the reader with the various levels of technologically ready personalities ranging from the ever-curious "Pioneer" to the overly cautious "Laggard". The authors then go on to show how, once a target market is identified, guidelines can be established and followed to make the release of new technologies successful.
"Techno-Ready Marketing" will be remembered for generations to come as the book that opened the door to the dynamic concept of Technology Readiness. Future generations will read this book in awe of the foresight and keen perception of the authors. There is little doubt that "Techno-Read Marketing" will retain its position as one of the foremost works of its kind.Techno-Ready Marketing : How and Why Your Customers Adopt Technology Overview

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The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply Review

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The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply ReviewVickie Taylor emphasizes repeatedly in her book "The Complete Guide to Writing Web-based Advertising Copy to get the Sale: Everything you Need to Know Explained Simply," that the keys to writing effective web-based advertising copy are brevity and clarity.
She provides the role model for her recommended approach in this "How to Guide" geared towards freelance copywriters and business owners. Taylor writes in a straightforward and conversational style that is both concise and informative.
Her purpose is to provide suggestions and advice on basic design guidelines for improving copy appearance and developing quality web content so one can increase sales, and she does so in a clear, efficient manner.
Taylor shares tricks of the copywriting trade from successful professionals in the business, which provide not only real-world examples, but practical advice and tips from experts who have been through the growing pains and know what works and what doesn't.
However, Taylor doesn't sugarcoat the copywriting business and is up front with her readers concerning its challenges. "The creative world of advertising is tough stuff," Taylor writes, which she follows later with, "writing copy is not as easy as it may seem."
You can tell from the myriad quotes she incorporates into her work from other literary minds that Taylor has a writer's sensibility: her wide-ranging references to authors include Stephen King, Ray Bradbury, Truman Capote, Sun Tzu, George Bernard Shaw, Samuel Johnson and others.
She dispenses good advice throughout, emphasizing a diverse background and diverse experiences to help inform copywriting and reminding copywriting novices that being effective ("words drive the sale") is more important than being creative.
Taylor includes helpful sections such as a "Day in the Life," a contrived, but pragmatic scenario where you imagine a day in the life of a typical consumer in your target market so you can learn how they operate and how to best reach them.
Also useful is a sample creative brief she develops for a fictional company called "Guac-n-Rock" guacamole which presents a relevant example to business owners seeking to reach their target audience.
Although her focus is writing advertising copy for Internet media, she explains how to write for different types of media and various types of ad web copy such as e-mail marketing.
Taylor even includes a section on blogging and new media that describes how incorporating blogs into a business allows you to have an interactive site that connects with consumers on a more personal level.
While the book does contain some extraneous material (the section on "Creative Aerobics" can probably be jettisoned) her overall message is consistent and novice copywriters or small business owners should find it valuable.
The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply Overview

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Convert: Designing Web Sites to Increase Traffic and Conversion Review

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Convert: Designing Web Sites to Increase Traffic and Conversion ReviewI've been building websites for 12 years and have long believed that most sites are a waste of money; they look pretty but don't generate profits for the client. I tell prospects that if no one can find your site - and they don't do what you want (buy, donate, sign up, order) when they get there - it's money down the drain.
Still, web design courses have focused on how a site LOOKS ("graphic design") or the technical aspects of building a site. Ben Hunt goes beyond that. He marries technical knowledge with solid marketing fundamentals in a clear and compelling way. And best of all he provides examples of sites he's redesigned, explaining the reasoning behind each revision.
If you design websites, if you do copywriting for websites, if you simply want to understand how "online marketing" is SUPPOSED to work - get this book!Convert: Designing Web Sites to Increase Traffic and Conversion Overview

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Designing Media Review

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Designing Media ReviewThis is a book I've been waiting for. It's an entertaining and very informative
compilation about the move from mainstream "old" media to the "new" digital
media. The book literally speaks for itself by including a great DVD with 17
interviews of everyone featured within.
The author is design guru Bill Moggridge, who co-founded the legendary Silicon
Valley product design firm IDEO. For this book, he identified and interviewed 37
of the most influential people in the media world. Designing Media gives a rare
look into the work and lives of those who are shaping the digital age. Watching
the videos is like having a conversation with these thought leaders in your own
living room.
The group includes legends in design, media, technology and communications.
Seriously, these are the people who are changing our lives ever day. Tech icons
like Chad Hurley (YouTube), Mark Zuckerberg (facebook), Jimmy Wales
(Wikipedia), Ev Williams (Twitter), Craig Newmark (craigslist) and Tim
Westergren (Pandora), among others.
I'm a businessman and a huge fan of rock music, so it was great to find Roger
McNamee, who is both a musician (lead guitarist, Moonalice) and founder of a
successful investment company. I was surprised, but excited to see German
rock star Blixa Bargeld and his beautiful wife Erin Zhu. Together, they have
created a new Internet based subscription business for Blixa's band,
Einsturzende Neubauten. Blixa may be the international celebrity, but his wife is
a creative genius too.
I am wondering about some obvious omissions, such as Steve Jobs from Apple.
Then again, maybe the people at Apple were too busy designing the next
generation of digital devices to be interviewed for this book.
If you are interested in the design, development and evolution of media, this book
is a "must read" and the DVD is a "must watch." Truly outstanding. Bravo.Designing Media Overview

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