Techno-Ready Marketing : How and Why Your Customers Adopt Technology Review

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Techno-Ready Marketing : How and Why Your Customers Adopt Technology ReviewEvery once in a while a book comes along that not only sets a new standard of excellence in its field, it actually adds a new dimension to the field itself. The outcome of years of technical research and of knowledge derived from actual hands-on ventures, "Techno-Ready Marketing" sets the pace for the marketing of technical products in the 21st century and beyond.
Colby and Parasuraman intrigue the reader with the various levels of technologically ready personalities ranging from the ever-curious "Pioneer" to the overly cautious "Laggard". The authors then go on to show how, once a target market is identified, guidelines can be established and followed to make the release of new technologies successful.
"Techno-Ready Marketing" will be remembered for generations to come as the book that opened the door to the dynamic concept of Technology Readiness. Future generations will read this book in awe of the foresight and keen perception of the authors. There is little doubt that "Techno-Read Marketing" will retain its position as one of the foremost works of its kind.Techno-Ready Marketing : How and Why Your Customers Adopt Technology Overview

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