Pre-Commerce: How Companies and Customers are Transforming Business Together Review

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Pre-Commerce: How Companies and Customers are Transforming Business Together ReviewI met the author of this book at the South By Southwest conference in Austin yesterday, and received a copy of the book as well. I've been reading it since yesterday and wanted to share an early endorsement. If you are in sales, marketing, management or otherwise care about your company and its survival, buy this book and begin to study it. Precommerce defines in very clear terms the role customers now have in making decisions about your products, people, company and brand. And how companies must acknowledge that traditional marketing (eg: the 4Ps) are now virtually obsolete in a world where customers and potential customers can interact directly and in communities across the web often without ever visiting your corporate web site, reading your sales materials, etc.
Buy this book. Read it. Discuss it. Precommerce should become a new term in business in order to understand what customers are doing today BEFORE they buy -- or make the decision not to.Pre-Commerce: How Companies and Customers are Transforming Business Together Overview

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