Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics (Que Biz-Tech) Review

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Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics (Que Biz-Tech) ReviewI have worked in the silo of public relations (P.R.), which used to be separate from marketing.
In many respects that separation is archaic. P.R. and marketing now overlap and co-exist online within
social media websites and communities. I received a review copy of this book and, as non-technical
P.R. professional, I found this book an eye-opener.
Authors Catherine Juon, Dunrie Greiling and Catherine Buerkle are coaches experienced
in dealing with novice and experienced marketers, and they address their readers' concerns
systematically and with clarity.
The authors write in plain, accessible English in order to help readers judge the maturity
of their current online marketing plan. They offer solid methodology for measuring the value of a
program in order to improve it. They also detail simple ways to get significant improvements.
If you're interested in developing and/or refining an Internet marketing plan, Internet Marketing,
Start to Finish provides deep, personal coaching on how to weave together the elements
of a successful web-based plan.
Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics (Que Biz-Tech) Overview

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