Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech) Review

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Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech) ReviewSocial Location Marketing, written by Simon Salt, is a fairly quick read, combining a bit of an academic focus, case studies, and a high level tool review of popular Social Location Sharing games. A recurring message is that location based marketers need to understand their audience and objectives before trying to market with social locations sharing. The book devotes an entire chapter to game theory. After all, social location sharing is a "game", and if you don't understand how to make games appealing, you won't be successful.
The book has broad applicability and addresses SLM for different industries, businesses without a location, and has an especially good chapter on how to effectively use SLM for events. There's a detailed case study on the Chevy experience at the State Fair of Texas.
I enjoyed the tool review since it explained the point behind Gowalla items, and why SVNGR can't buy a vowel.
But what I particularly appreciated about the book was that it gave me a couple of good marketing ideas for both a not-for-profit organization and for a small business without a retail location. It's not often you read something and can put it to immediate use, but that's the case with Social Location Marketing.
Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech)Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech) Overview

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