Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty (paperback) Review

Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty (paperback)
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Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty (paperback) ReviewV. Kumar has always been on the leading edge, and this book is a testament to his thought leadership. More importantly, these ideas work in the real world. This book is a gift for all of us who wish to profitably increase customer loyalty.
Tim Keiningham
Global Chief Strategy Officer and Executive Vice President
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