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The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth ReviewThis book is quite useful if you want and/or need an overall introduction to the Auction Process both in the Business field and in the private management of eBay auctions.I used it for understanding how companies organize their e-procurement.In particular this book is among those few dealing with Covisint, which is a common auction platform for automotive brands.
It starts with very simple concepts and classifications of auctions and ends up with real examples. I would rather advise "The Auction-App" only for those who want to get in touch with B2B approach to auctions.It does really worth its price.The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth Overview
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