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Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition ReviewThis book is a typical college textbook. A lot of definitions... a lot of fairly rudimentary information.It's a good book for people who want to learn basic information about media marketing, but it goes into little to no depth about most aspects of the field.
I also don't get the sense that the authors -- college professors-- have much of a sense of the industry as it is today. Other than a mention of sniping and on-air bugs (which debuted several years ago), the book seems a little out of touch.
Therefore, I wouldn't recommend it to anyone currently working in media marketing, because you'll learn very little new knowledge.
But, as it's not presented as an intermediate or advanced book, it's a good resource for beginners.Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition Overview
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