Programming for TV, Radio & The Internet, Second Edition: Strategy, Development & Evaluation Review

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Programming for TV, Radio & The Internet, Second Edition: Strategy, Development & Evaluation ReviewThis is a very solid job at describing a constantly moving target. The authors (the first and third are at California State University-Fullerton, while Brian Gross teaches out in Jakarta and has enjoyed extensive experience in all three media) help to bring ever more important Internet content into the media mainstream with their treatment. Chapters cover the history of programming in all three services (and related areas such as video games), sources of television programming, sources of radio and Internet content, development of content for each of the three, testing of audience reactions, elements of successful programming, factors influencing television programming, factors impacting radio and Internet content, scheduling strategies for each of these services, program evaluation, changing and canceling programs, and ethical issues. The book is more descriptive than critical in approach, and helps readers get behind the scenes to better understand the players and process.Programming for TV, Radio & The Internet, Second Edition: Strategy, Development & Evaluation Overview

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Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition Review

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Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition ReviewThis book is a typical college textbook. A lot of definitions... a lot of fairly rudimentary information.
It's a good book for people who want to learn basic information about media marketing, but it goes into little to no depth about most aspects of the field.
I also don't get the sense that the authors -- college professors-- have much of a sense of the industry as it is today. Other than a mention of sniping and on-air bugs (which debuted several years ago), the book seems a little out of touch.
Therefore, I wouldn't recommend it to anyone currently working in media marketing, because you'll learn very little new knowledge.
But, as it's not presented as an intermediate or advanced book, it's a good resource for beginners.Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition Overview

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