Superior Customer Value in the New Economy: Concepts and Cases, Second Edition Review

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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition ReviewI purchased this book as a classroom requirement for my MBA program. I found this book extremely easy to read with a wealth of information. Offering many examples, it is easy to see how the companies listed incorporated different strategies and policies to improve customer service and ultimately add value for the customer, the company and other shareholders. I found myself using this book as a reference source for research papers written for other classes taken later on in the program. This book is an excellent resource for any future business manager.
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