eTourism case studies:: management and marketing issues in eTourism Review

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eTourism case studies:: management and marketing issues in eTourism ReviewNice book. Lots of interesting examples of application of ICTs to the different tourism operators, not only from large companies but also from small and medium sized organizations. Each section is introduced by a summary of the state of the art and closed by a quick review of the topics discussed. These parts, taken together, are a good overview of the theories and issues concerning innovative and successful ICT usage in the tourism sector. Besides a rather obvious usefulness as a tool for educators, practitioners can find in the book realistic illustrations to take into account, imitate or use as inspiration for new proposals.
Besides the quality of the papers presented, the choice of cases, the uniform layout and the introductory sections make the book a high usable work and make it a well worth addition to the libraries of academics, students and practitioners involved or interested in the matters concerning ICTs and Tourism. Edited books often suffer from their fragmentation and sizeable overlap in the treatment of the different topics, this book is free from this defect and, I think it should be a reference model for other similar collections.eTourism case studies:: management and marketing issues in eTourism Overview

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