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Perspectives on Branding ReviewJason I. Miletsky provides the agency perspective in PERSPECTIVES ON MARKETING and PERSPECTIVES ON BRANDING, two powerful business titles covering both sides of the story in business operations. In MARKETING Michael Hand provides the client perspective in topics covering everything from how to get the most from a client/agency relationship to decision-making and personality perspectives. BRANDING has Genevieve Smith providing the brand perspective in a range of topics from brand analysis and marketing to analysis and evolution. The authors have not collaborated and what results are unbiased, unfiltered viewpoints key to business success.Perspectives on Branding OverviewWant to learn more information about Perspectives on Branding?
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