Perspectives on Branding Review

Average Reviews:

(More customer reviews)Are you looking to buy Perspectives on Branding? Here is the right place to find the great deals. we can offer discounts of up to 90% on Perspectives on Branding. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Perspectives on Branding ReviewJason I. Miletsky provides the agency perspective in PERSPECTIVES ON MARKETING and PERSPECTIVES ON BRANDING, two powerful business titles covering both sides of the story in business operations. In MARKETING Michael Hand provides the client perspective in topics covering everything from how to get the most from a client/agency relationship to decision-making and personality perspectives. BRANDING has Genevieve Smith providing the brand perspective in a range of topics from brand analysis and marketing to analysis and evolution. The authors have not collaborated and what results are unbiased, unfiltered viewpoints key to business success.Perspectives on Branding Overview

Want to learn more information about Perspectives on Branding?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition Review

Average Reviews:

(More customer reviews)Are you looking to buy The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition? Here is the right place to find the great deals. we can offer discounts of up to 90% on The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition ReviewI guess I'm really going against the masses with my 2-star review of this book since the authors claim that it was so successful it warranted a third edition, but I was sorely disappointed with my purchase and plan on returning it. The book opens up with a thorough and dry introduction about why *disciplined* marketing planning is so important. I can't say I was really sold on their main argument--which was basically that marketing can only be done well when it's totally comprehensive and systematic. Those are definitely good traits to adopt in any undertaking, but I just feel that this book is overkill.
The book touts its main benefit as reducing the complexity of coming up with a marketing plan to "just" a 10-step process. It then takes two chapters and about 75 pages just to outline only the first step of this process, called the business review, and describes in painstaking detail everything that the marketer or marketing consultant should do in order to get as thorough an understanding of the business as possible.
Don't get me wrong, I'm all about doing my due diligence and developing a thorough understanding of the company I'm doing a marketing plan for, but creating a marketing plan in the manner that these authors describe would easily take over 300 hours of time.
What's more, I don't get the sense from this book that there is an overarching guiding theory into which all elements of the book can be placed in context. Rather, it seems the approach of the authors is to take every known idea from the canon of marketing and incorporate each idea into some step of the lengthy 10-step process.
In the end, I just feel like this book goes overboard with the requirements it demands of the "disciplined" and "comprehensive" marketer. I can see why they use the word disciplined to describe their approach since in my view it would be truly painful to endure it.
I was very interested to read the reviews of others on this book, and I was disappointed to find that I had the opportunity to be the first reviewer. I'll keep looking around for my dream "how to prepare a marketing plan" book, but in the meantime I've realized that the "disciplined and comprehensive approach" is not for me.The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition Overview

Want to learn more information about The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

Marketing Plans: How to Prepare Them, How to Use Them Review

Average Reviews:

(More customer reviews)Are you looking to buy Marketing Plans: How to Prepare Them, How to Use Them? Here is the right place to find the great deals. we can offer discounts of up to 90% on Marketing Plans: How to Prepare Them, How to Use Them. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Marketing Plans: How to Prepare Them, How to Use Them ReviewFirst published in 1984, Marketing Plans is now an international marketing bestseller. Covering the application of basic marketing principles to sound business practice, it is essential reading for marketing practitioners and students the world over. The purpose of this book is quite simply to explain and demonstrate how to prepare and use a marketing plan. To this end, marketing managers and business executives concerned with profitability and sustained growth of their organisations have profitably used it as a practical guide. Clearly and powerfully written with step-by-step lucidity, it is probably the best book on the theory and practice of marketing planning ever published.
Authored by Malcolm McDonald, Professor of Marketing Strategy at the Cranfield School of Management and the acknowledged world authority on marketing planning and strategy, this thoroughly updated and redesigned fourth edition contains new material on growth areas such as key account management and electronic marketing. Its brand new two-colour graphic design with revised page layout and enhanced learning features provides maximum clarity, much like a typical US College textbook. Definitions of important terms and vocabulary are provided as margin notes to allow for smoother, easier reading of the text. Exercises appear at the end of each chapter to translate the theories into action.
This complete learning package focuses on key recent developments in marketing techniques and provides a range of practical marketing tools. The reader is taken through the whole process of marketing planning-from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets. The first 12 chapters help the reader understand both the process and diagnostic tools of marketing planning whilst the final 13th chapter is a clear step-by-step guide to devising your own marketing plan, combining current best practice with the necessary theoretical background.
This book is recommended reading for marketers, executives and students studying for the Chartered Institute of Marketing's Certificate and Diploma examinations. In a nutshell, there is no better book that covers the whole process of marketing planning.Marketing Plans: How to Prepare Them, How to Use Them Overview

Want to learn more information about Marketing Plans: How to Prepare Them, How to Use Them?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

The Self-Promoting Musician-Strategies For Independent Music Success (2nd Edition) Review

Average Reviews:

(More customer reviews)Are you looking to buy The Self-Promoting Musician-Strategies For Independent Music Success (2nd Edition)? Here is the right place to find the great deals. we can offer discounts of up to 90% on The Self-Promoting Musician-Strategies For Independent Music Success (2nd Edition). Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

The Self-Promoting Musician-Strategies For Independent Music Success (2nd Edition) ReviewThis excellent guide should be on every professional musician's bookshelf. In 'The Self-Promoting Musician, 2nd Edition', Peter Spellman clearly describes the extraordinary changes happening in the music industry and the career opportunities these create. Mr. Spellman explains how to create business and marketing plans that work, setting up your business, starting a record label, networking, promo and PR, booking gigs, using the media and the Internet, etc. 'The Self-Promoting Musician, 2nd Edition' is accessible, practical, and full of useful resources. Very highly recommended.The Self-Promoting Musician-Strategies For Independent Music Success (2nd Edition) Overview

Want to learn more information about The Self-Promoting Musician-Strategies For Independent Music Success (2nd Edition)?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...