Knowledge@Wharton on Building Corporate Value Review

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Knowledge@Wharton on Building Corporate Value ReviewIf you're impressed with platitudes, by all means read this book. It's amazing how obvious some of the recommendations are. "Target profitable customers, and avoid unprofitable ones." "Form a consistent corporate strategy, and stick to it -- until, of course, the time comes to abandon it, and then abandon it." Wow. Deep stuff.
If the authors had spent more time explaining how to know when to change strategies, rather than focusing on hindsight, this book could have been powerful. It's a shame, really. Singh and Clemons have published much deeper research in strategy and MIS journals. Knowledge@Wharton is free to subscribe to, and quite interesting, but there's no need to pay for two-year-old stuff.Knowledge@Wharton on Building Corporate Value Overview

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