Marketing Moves: A New Approach to Profits, Growth, and Renewal Review

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Marketing Moves: A New Approach to Profits, Growth, and Renewal ReviewThe book provides a brilliant and easily digestable historical overview of "old" and "new" marketing and corporate strategy. Upon this foundation the book describes the current state of commerce and makes reccommendations for successful corporate strategy.
If you have read several marketing related books, the material may not seem revolutionary; however, the writing and clear thinking in this book puts it in a league of its own and creats its value. The book very effectively synthesizes history, theory, and the current state of corporate strategy and notably enhanced my thinking on marketing.Marketing Moves: A New Approach to Profits, Growth, and Renewal Overview

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