The Nature of Marketing: Marketing to the Swarm as well as the Herd Review

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The Nature of Marketing: Marketing to the Swarm as well as the Herd ReviewSo many "experts" keep warning us that traditional branding and marketing are dying quick deaths. The massive momentum behind social-networking websites and other new media is certainly having an impact in how people consume and share information. No doubt. But is it really so clear-cut to say that marketing as we know it is dead? Chuck Brymer doesn't think so. Read his book and you will likely agree with him. He offers a logical and compelling argument for a strategic balance between "herd" (mass) and "swarm" (social) marketing. His perspective is rational, realistic, and refreshing.
Todd Sebastian
Best-selling author, Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client LeadershipThe Nature of Marketing: Marketing to the Swarm as well as the Herd Overview

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