Building an International Financial Services Firm: How Successful Firms Design and Execute Cross-Border Strategies in an Uneven World Review

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Building an International Financial Services Firm: How Successful Firms Design and Execute Cross-Border Strategies in an Uneven World ReviewMarkus Venzin's Building International Financial Services Firmis one of those rare books that combines rigorous analysis with data and empirical research on relevant players within financial services arena. It provides well-selected case studies of both success and failures of firms' internationalization strategies. This book puts the reader in the driver's seat of a decision maker within a financial services firm on its tour towards multinational markets and explores the strategies of financial services firms that are active in the process of crossing borders. This book bridges the branches of strategy and finance to explain the evolution of services industry as a consequence of the current wave of globalization. Venzin's book highlights the link between internationalization and performance of financial services firm, key components of strategic decision-making regarding internationalization process (who should decide, why go abroad, where and how to enter and compete) as well as strategy execution once financial services firm establishes its international presence. This clearly and concisely written book is essential for graduate students who want to start their career within the services industry (both consultancy and financial sector), as well as for general managers who aim at designing and executing successful cross-border strategiesBuilding an International Financial Services Firm: How Successful Firms Design and Execute Cross-Border Strategies in an Uneven World Overview

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