Libey and Pickering on RFM and Beyond Review

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Libey and Pickering on RFM and Beyond ReviewAlmost 30 years ago RFM (recency, frequency and monetary value) analysis entered the marketing lexicon, courtesy of Don Libey's first book on the subject. All good and useful things come back in vogue (some never really leave, while some come back with new names with new "thought leaders"). Don Libey and Chris Pickering have produced a useful book worthy of all business libraries and personal libraries. It is already in mine, and will soon be in the libraries of my clients.
Not that I have an opinion.
Libey and Pickering on RFM and Beyond Overview

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