Libey and Pickering on RFM and Beyond Review

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Libey and Pickering on RFM and Beyond ReviewAlmost 30 years ago RFM (recency, frequency and monetary value) analysis entered the marketing lexicon, courtesy of Don Libey's first book on the subject. All good and useful things come back in vogue (some never really leave, while some come back with new names with new "thought leaders"). Don Libey and Chris Pickering have produced a useful book worthy of all business libraries and personal libraries. It is already in mine, and will soon be in the libraries of my clients.
Not that I have an opinion.
Libey and Pickering on RFM and Beyond Overview

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Oracle CRM On Demand Deployment Guide (Osborne ORACLE Press Series) Review

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Oracle CRM On Demand Deployment Guide (Osborne ORACLE Press Series) ReviewThis book is an excellent resource for anyone wanting to learn more about CRM On Demand. It provides a blueprint for getting the most from CRM On Demand - giving valuable suggestions for a successful deployment. There are helpful planning and design considerations which you will want to know. It also documents business process flows the application natively supports and offers tips and best practices for configuration and integration.Oracle CRM On Demand Deployment Guide (Osborne ORACLE Press Series) Overview

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