Marketing of High-Technology Products and Innovations (2nd Edition) Review

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Marketing of High-Technology Products and Innovations (2nd Edition) ReviewWhat impressed me the most about this book is the right balance of theoretical discussions and practical examples. The idea of including "views from the trenches" is just way too good. This book helped me conceptualize all the experiences that I have gathered in the past five years in the high-tech industry. This is an excellent read for people who are exclusively focused on marketing (product marketing / product management, etc) or for people who are in other functions, but want to understand the basics of high-tech marketingMarketing of High-Technology Products and Innovations (2nd Edition) Overview

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