Marketing of High-Technology Products and Innovations (2nd Edition) Review

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Marketing of High-Technology Products and Innovations (2nd Edition) ReviewWhat impressed me the most about this book is the right balance of theoretical discussions and practical examples. The idea of including "views from the trenches" is just way too good. This book helped me conceptualize all the experiences that I have gathered in the past five years in the high-tech industry. This is an excellent read for people who are exclusively focused on marketing (product marketing / product management, etc) or for people who are in other functions, but want to understand the basics of high-tech marketingMarketing of High-Technology Products and Innovations (2nd Edition) Overview

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Marketing Genius Review

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Marketing Genius ReviewA book with a tittle "Marketing genius" creates high expectations. Even higher expectations are created in the foreword, when author claims that this book will awaken a marketing genius inside you.
Sadly, it ain't true. This book is just a compilation of the success stories everyone in the marketing knows by heart: Starbucks, Nike, Apple, you name it. These stories are followed up by such "inspiring" phrases "be creative", "look at what Apple does" and so on. In authors mind, as I understand, these two things should work and bring a marketing genius out of you. I really would like to hear at least one testimonial it did.
To sum it up you can read it if you're a starter in marketing or just want to know more about it. But if it's pat of your job - don't waste your time: this book cannot offer you anything you don't know.Marketing Genius Overview

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Branding For Dummies Review

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Branding For Dummies ReviewBranding for Dummies is packed with user friendly information. There are a lot of tips on how to brand your company, whether it is a "brick and mortar" company or an online business. It gives you a "step-by-step" solution and includes everything you need to know to build your brand.
Step 1: Decide what you're going to brand.
Step 2: Do your research.
Step 3: Position your product or service.
Step 4: Write your brand definition.
Step 5: Develop your name, log, and tagline.
Step 6: Launch your brand.
Step 7: Manage, leverage, and protect your brand.
Step 8: Realign your brand to keep it current.
The book gives you all the information you need to follow the steps, as well as how to evaluate your progress.
The only thing that disappointed me was the lack of a tear out sheet to help guide you when going through the process. I highly recommend this book.
Marilyn Parmelee
Author of Hearing God's Voice For Yourself, A Beginners GuideBranding For Dummies Overview

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