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Branding For Dummies ReviewBranding for Dummies is packed with user friendly information. There are a lot of tips on how to brand your company, whether it is a "brick and mortar" company or an online business. It gives you a "step-by-step" solution and includes everything you need to know to build your brand.Step 1: Decide what you're going to brand.
Step 2: Do your research.
Step 3: Position your product or service.
Step 4: Write your brand definition.
Step 5: Develop your name, log, and tagline.
Step 6: Launch your brand.
Step 7: Manage, leverage, and protect your brand.
Step 8: Realign your brand to keep it current.
The book gives you all the information you need to follow the steps, as well as how to evaluate your progress.
The only thing that disappointed me was the lack of a tear out sheet to help guide you when going through the process. I highly recommend this book.
Marilyn Parmelee
Author of Hearing God's Voice For Yourself, A Beginners GuideBranding For Dummies Overview
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