Marketing Genius Review

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Marketing Genius ReviewA book with a tittle "Marketing genius" creates high expectations. Even higher expectations are created in the foreword, when author claims that this book will awaken a marketing genius inside you.
Sadly, it ain't true. This book is just a compilation of the success stories everyone in the marketing knows by heart: Starbucks, Nike, Apple, you name it. These stories are followed up by such "inspiring" phrases "be creative", "look at what Apple does" and so on. In authors mind, as I understand, these two things should work and bring a marketing genius out of you. I really would like to hear at least one testimonial it did.
To sum it up you can read it if you're a starter in marketing or just want to know more about it. But if it's pat of your job - don't waste your time: this book cannot offer you anything you don't know.Marketing Genius Overview

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