Sign Me Up: A marketer's guide to creating email newsletters that build relationships and boost sales (Return Path Books) Review

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Sign Me Up: A marketer's guide to creating email newsletters that build relationships and boost sales (Return Path Books) ReviewI read this book because our company has been disappointed with the results from our email marketing efforts to date. Unlike many business books out there that can seem generic and "fluffy," I was very pleased to discover detailed recommendations and examples of best practices throughout the book on key topics such as building our list, crafting our content, and ensuring that our email is being viewed by our customers. The book gave us specific and actionable recommendations for how to improve our results, and we are already beginning to see the improvements! I recommend this book to anyone involved in email marketing.Sign Me Up: A marketer's guide to creating email newsletters that build relationships and boost sales (Return Path Books) Overview

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