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Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement ReviewDavid Weigelet and Jonathan Boehman truly understand the Boomer market and how to reach them online. What makes this book unique is its focus on engagement -- something that is too often overlooked in other marketing books. Engagement is key to this audience. Boomers not only have substantial buying power but frequently tell others about their experiences. They are avid word-of-mouth advertisers. Marketers that build relationships with Boomer customers will find their customers' influence powerful. The authors explain plainly how to create this connection online and provide numerous examples of other companies that have done so successfully. If you are interested in targeting this market, this is one book that you should not miss.Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement OverviewWant to learn more information about Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement?
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