Average Reviews:
(More customer reviews)Are you looking to buy Introduction to Sales Process Improvement: Gaining More of The Right Customers at Higher Margins and Lower Costs with Lean and Six Sigma? Here is the right place to find the great deals. we can offer discounts of up to 90% on Introduction to Sales Process Improvement: Gaining More of The Right Customers at Higher Margins and Lower Costs with Lean and Six Sigma. Check out the link below:
>> Click Here to See Compare Prices and Get the Best Offers
Introduction to Sales Process Improvement: Gaining More of The Right Customers at Higher Margins and Lower Costs with Lean and Six Sigma ReviewProcess thinking has revolutionized industry with such powerful tools as lean manufacturing, total quality management and Six Sigma. Mike Webb's new book shows how to apply those same tools to sales and marketing, and help your organization vastly improve your productivity and results.Sales are the lifeblood of any company, but most organizations still approach this discipline as though it were totally an art - with success depending on `born salespeople.' Webb takes the mystery out of the sales and marketing functions, and shows how they can be approached as a process - with input and outputs, causes and effects.
Perhaps Webb's breakthrough idea is the parallel between the manufacturing process and selling that then allows him to apply all the process tools that have help companies improve their production efficiency. As Webb notes: Advertising produces `leads', which are the equivalent of raw materials in manufacturing Sales people qualify those leads, moving them through the selling funnel, like `work in process.' Finally, sales closes `deals', with new customers equating to finished goods. With this insight, Webb then shows how to apply tools like Six Sigma to the selling process.
Another key idea is the concept of measuring marketing and selling effectiveness using the direct-response model. Direct marketing and telemarketing companies have been measuring effectiveness for decades - charting the response to each change in an ad or telescript with microscopic precision. By using this same model for general sales and marketing, companies can create tools and benchmarks to track their results at each step of the total sales process.
I highly recommend this book to anyone that is responsible for selling or marketing - be they the VP of the department, the CFO hoping for better forecasting, or the CEO looking to gain higher margins while lower the total cost of sales. It will completely change the way you view sales and marketing, and helping you get a handle on sales process improvement.
Introduction to Sales Process Improvement: Gaining More of The Right Customers at Higher Margins and Lower Costs with Lean and Six Sigma Overview
Want to learn more information about Introduction to Sales Process Improvement: Gaining More of The Right Customers at Higher Margins and Lower Costs with Lean and Six Sigma?
>> Click Here to See All Customer Reviews & Ratings Now
