Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing Review

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Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing ReviewThis book is right on the money with the latest marketing tendencies: nowadays ALL marketing is Direct Marketing, and a great way to believe this, practice it and get results fast is reading Customer Obsession with diligence. The intention, and I believe this is brave, is that EVERY marketer should learn about DM: in that sense this book is perfect. And if you are already a seasoned DM professional, this might seem a bit too basic, but it is a great way to review all those convoluted concepts you learned way back, now placed in logical order in their simplest form possible.Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing Overview

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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns Review

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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns ReviewAn e-mail appears in your Inbox. The subject says: "$5,000 Diet Challenge!" The message body starts out, "Hi! My name is Betty Wilson. I got your e-mail address off a post." The message is bulk-addressed to a group of 10 AOL recipients (of which you are one) that appears to have been harvested. And it seems that "Betty Wilson's" e-mail address is seye45y@mail3.blackjackhit.com.
Is there any computer user on the face of the planet whose brain isn't screaming "SPAM!!" right now and mentally reaching for the Delete key?
And yet, author Lewis holds up this flatulent piece of dreck as an exemplary e-mail that "has good text, excellent rapport, and a strong one-to-one approach." Umm...okayyyyy...and I'll bet that same excellent rapport helps if you want to sell V 1 A G R A Cheap, No Prescription Needed!!!!!!
At first, I thought he was joking when he highlighted examples like this as the type of e-mail marketing messages we should be emulating. But he's quite serious. Unfortunately, such lapses of discernment send his credibility plummeting and make it hard to separate his good advice from his bad.
He does have good advice to give, too, such as his admonition to carefully test different versions of an e-mail before blasting it out to a large list of recipients, and to measure the response and tweak the final production message accordingly.
Lewis cut his teeth on print-media direct mail marketing and a lot of the writing techniques and triggers that worked in print can be used effectively in e-mail. But today's e-mail marketing messages need to be composed much more carefully to avoid being automatically filtered out as spam -- by machine or human -- and Lewis doesn't convince me that he Gets It. His stuff doesn't pass the smell test.Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns Overview

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Commonsense Direct & Digital Marketing Review

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Commonsense Direct & Digital Marketing ReviewThis book contains all of the information you need to know about direct marketing. It puts aside the myth regarding the 1-2% return on mailings. I had no idea that a 50% return was possible! The book is full of proven advice and tips; planning, list selection, the offer, pricing...it goes on and on. Reading it from cover to cover gave me the information necessary to execute my own mailing which cost me less than $200 but reaped close to $100,000. Read it!Commonsense Direct & Digital Marketing Overview

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Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns Review

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Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns Review***** FIVE STARS***** Excellent..... If you are an executive looking for information on how email marketing will impact your business, you'll want to read this book.
If you want to know how the pros are using email marketing buy this book.
It details the differences between opt in permission based lists, and SPAM, and how to avoid the pitfalls that can literally kill your business. It comes complete with information on where you can find the best email lists and email marketing services in the business.
It identifies the different types of copy, formatting, text Vs HTML, rich media, etc, and provides insight into which may be best for your business. I've been asking everyone about timing of our messages. No one was able to give me a clear answer that made any sense. This book gave me great insight into the time and day that is best for me to do my email transmissions... and the auothor's information produced immediate positive results for us.
Aside from the practical knowledge, I also liked this book because the author's share the latest thinking about where this medium is going, and what steps to take today to make sure that your business reaps the rewards of the future.
This book is not just for dot comers. I would strongly recommend this book to anyone involved in the sales and marketing of their company's products and services.
This book is now the definitive resource on email marketing.Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns Overview

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