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Grow from Within: Mastering Corporate Entrepreneurship and Innovation ReviewWolcott and Lippitz created research-based tools for entrepreneurs within corporations to genuinely bring innovative ideas to market. My favorite is the Innovation Radar, which has different elements for corporate professionals to consider while developing their ideas. Everytime I show this radar to an entrepreneur or corporate entrepreneur, they realize they had not considered at least one of these elements.The other areas of the book: The Four Models of Corporate Entrepreneurship, Leadership and Learning, all provide insights not normally provided by other authors, books, or conversations with experts. There are far too few skilled business professionals familiar with corporate entrepreneurship. Wolcott and Lippitz know many of this special group and have the skills to capture what the best of them accomplish, thus making plain this important art for the rest of us regular people. I highly recommend the book.
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