Collaboration and Co-creation: New Platforms for Marketing and Innovation Review

Average Reviews:

(More customer reviews)Are you looking to buy Collaboration and Co-creation: New Platforms for Marketing and Innovation? Here is the right place to find the great deals. we can offer discounts of up to 90% on Collaboration and Co-creation: New Platforms for Marketing and Innovation. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Collaboration and Co-creation: New Platforms for Marketing and Innovation ReviewWhat if your customers created your products for you?
What if they determined your marketing message?
And what if they sold your product?
Well, it's been happening for some time now. In his book - Collaboration and Co-creation: New Platforms for Marketing and Innovation, Gaurav Bhalla tells us that smart companies are transforming how they innovate--not only in terms of developing new products and services, but in how they are created, delivered, and supported. The customer is involved in value-creation, every step of the way.
The book presents an intuitively logical framework to systematically and effectively design and implement collaborative innovation programs. It describes how today's technologies allow companies to create dynamic dialogues and develop deeper relationships that reinforce brand loyalty and drive growth, and it challenges traditional approaches and encourages companies to rethink marketing and innovation from the ground up.
Collaboration does not just happen. Rather, it requires institutional effort and resources. And Bhalla proceeds to show us how some of the world's most innovative companies listen, engage, and respond to their customers. In-depth case studies include Hallmark, Nike, President Obama, Robert Redford, the Phoenix Suns, IBM, GE, P&G, Coca-Cola, Mini Cooper, Dell, Audi, Nokia, Marico, and even government-sponsored initiatives in Denmark, Scotland, Norway, and yes, Chicago!
Most importantly, Bhalla explains how to implement a co-creation platform of your own - the mindset required, the framework, the characteristics of effective listening programs, how to design a successful customer engagement initiative, how to structure a co-creation journey with your customers. A veritable blue-print, the book spells out the challenges as well as the tangible returns from customer-driven innovation.Collaboration and Co-creation: New Platforms for Marketing and Innovation Overview

Want to learn more information about Collaboration and Co-creation: New Platforms for Marketing and Innovation?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

Grow from Within: Mastering Corporate Entrepreneurship and Innovation Review

Average Reviews:

(More customer reviews)Are you looking to buy Grow from Within: Mastering Corporate Entrepreneurship and Innovation? Here is the right place to find the great deals. we can offer discounts of up to 90% on Grow from Within: Mastering Corporate Entrepreneurship and Innovation. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Grow from Within: Mastering Corporate Entrepreneurship and Innovation ReviewWolcott and Lippitz created research-based tools for entrepreneurs within corporations to genuinely bring innovative ideas to market. My favorite is the Innovation Radar, which has different elements for corporate professionals to consider while developing their ideas. Everytime I show this radar to an entrepreneur or corporate entrepreneur, they realize they had not considered at least one of these elements.
The other areas of the book: The Four Models of Corporate Entrepreneurship, Leadership and Learning, all provide insights not normally provided by other authors, books, or conversations with experts. There are far too few skilled business professionals familiar with corporate entrepreneurship. Wolcott and Lippitz know many of this special group and have the skills to capture what the best of them accomplish, thus making plain this important art for the rest of us regular people. I highly recommend the book.
Grow from Within: Mastering Corporate Entrepreneurship and Innovation Overview

Want to learn more information about Grow from Within: Mastering Corporate Entrepreneurship and Innovation?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era Review

Average Reviews:

(More customer reviews)Are you looking to buy Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era? Here is the right place to find the great deals. we can offer discounts of up to 90% on Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era ReviewHenry Chesbrough literally "wrote the book" on Open Innovation years ago. Today (2011 timeframe) every firm is trying to understand how to gain more ideas from customers and business partners, and frankly, few have really figured it out. And that's just focused on product innovation and the pipelines and structures that Chesbrough introduced in his first book. Which makes Open Services Innovation interesting and problematic at the same time.
Problematic because so many firms are just really beginning to understand "open" innovation, and taking small steps to understand how to best interact with customers and partners. That means that the graduate level class of open services innovation is valuable, but probably beyond many firms at this point. After all, asking a firm to innovate around services or business models is difficult, and asking them to use open innovation is difficult. Combining the two is a huge leap for many firms. I suspect that this book will become really popular in three to five years, once the frameworks for open innovation have been accepted and become more established.
The book is interesting because it assumes that the reader is familiar with and has implemented some aspects of open innovation, and it spends far much more of its time and focus on service and business model innovation. In fact it does a lot of what White Space Innovation by Mark Johnson did, only without Johnson's framework. The book is valuable because it discusses innovation in areas where many firms are only getting started - innovation in processes, services, business models and customer experiences. So in that regard, a firm or individual new to innovation can pick up the book and ignore the "open" aspects, which are relatively few, and learn a fair amount of innovation in services, business models and experiences, which is equally valuable and in fact is probably best suited for many firms.
The book also points out what I consider to be a real problem with book publishing. Chesbrough has a good idea and conveys it in four or five solid chapters. After that, he is forced to stretch the material to consider Open Services Innovation for Large firms, Open Services Innovation for Smaller Firms, Open Services Innovation for Services Industries, and so forth. I don't think these concepts add a lot to the discussion and they feel like filler in order to stretch the content to legitimate book length. You can get all the value you need from this book by reading the first 130 pages. That's not a critique on the content, but a comment on the format and the expectations of a publisher.
Chesbrough is to open innovation what Christensen is to innovation in general, and his concepts and ideas are spot on. What's possibly unfortunate about this book is that he is covering a subject that is akin to quantum physics for many firms, who are still trying to get the grasp of the Newtonian Physics of simple, open innovation. Many firms will buy this book, but I suspect most of them won't be able to use it effectively until they have a better grasp of "open" innovation, unless they toss out the open focus and think through innovation around services and business models.
One brief complaint - Many open innovation practitioners fail to communicate effectively that Open Innovation is a generic term for a number of different approaches to working with clients and customers to gather and manage ideas. You can see different types of Open Innovation in IdeaStorm, from Dell, IdeaJams, from IBM, Innovation Contests like the X-Prize, technology transfer organizations and solution providers like Innocentive. Be careful when considering Open Innovation, as it is only a catchall phrase for a lot of different tools and techniques, which have different applications and different downstream implications. I wish that authors writing about Open would address this. I've written a short chapter on this in the book A guide to Open Innovation and Crowdsourcing edited by Paul Sloane: [...]Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era Overview

Want to learn more information about Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...

Why They Don't Buy: The Science of Selling Online Review

Average Reviews:

(More customer reviews)Are you looking to buy Why They Don't Buy: The Science of Selling Online? Here is the right place to find the great deals. we can offer discounts of up to 90% on Why They Don't Buy: The Science of Selling Online. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Why They Don't Buy: The Science of Selling Online ReviewLoved it! I read e-customer (this is the follow-up) and enjoyed the passion but this is a whole different league.
In terms of detail and practicality this has it all. It presents five-implementation steps for the e-customer programme from (1) how to understand your e-customer; (2) figuring out what difficult stuff he wants that you can give him; (3) getting a team together to deliver what he wants (a council of ideas); (4) delivering an end 2 end experience that delivers what he wants; to (5) keeping it fresh and stay in business.
I am sure there will be other books but this one deserves a place on the bookshelf of every business person with customers! Max appears from his web site ...to be very popular outside the USA and with a book of this quality he deserves more of your attention!Why They Don't Buy: The Science of Selling Online Overview

Want to learn more information about Why They Don't Buy: The Science of Selling Online?

>> Click Here to See All Customer Reviews & Ratings Now

Read More...