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Why They Don't Buy: The Science of Selling Online ReviewLoved it! I read e-customer (this is the follow-up) and enjoyed the passion but this is a whole different league.In terms of detail and practicality this has it all. It presents five-implementation steps for the e-customer programme from (1) how to understand your e-customer; (2) figuring out what difficult stuff he wants that you can give him; (3) getting a team together to deliver what he wants (a council of ideas); (4) delivering an end 2 end experience that delivers what he wants; to (5) keeping it fresh and stay in business.
I am sure there will be other books but this one deserves a place on the bookshelf of every business person with customers! Max appears from his web site ...to be very popular outside the USA and with a book of this quality he deserves more of your attention!Why They Don't Buy: The Science of Selling Online Overview
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