Nick of Time (Nick McIver Time Adventures) Review

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Nick of Time (Nick McIver Time Adventures) ReviewTwelve-year-old Nick McIver loves his idyllic life on Greybeard Island, the smallest of England's Channel Islands. He spends his days on his little sloop, the Stormy Petrel, exploring the coastline and mapping reefs with his little sister Katie. Their father is the lighthouse keeper at Greybeard Light, and their happy family lives there. Nick's father Angus has a secret hobby, though. He's a "birdwatcher," scouting the Channel for German U-boats and airplanes, and reporting to Winston Churchill, in direct violation of orders from the government.
One day while out exploring in the Stormy Petrel, Nick and Katie come upon a sea chest in the sand, bearing the name Nicholas McIver, which was also the name of an ancestor of theirs. A mean red parrot sitting on the chest bites Katie and flies off, and Nick hides the chest in a cave for exploring later because the weather is getting ugly. On the way home, the storm drives Nick and Katie to stop in a nearby pub where the owner, Gunner, will give them hot tea. The red parrot is there, sitting with a menacing pair, Billy Blood and Snake, a thug with red snakes tattooed on his face. After frightening Gunner and the children, they disappear. When Nick's dog Jip is kidnapped by Billy Blood the same day his parents are called to London, they ask Gunner to watch the children, and Nick convinces him to go with him to the cave to collect the sea chest, Blood's ransom for his dog. Once they retrieve the chest and begin sailing for the rendezvous with Blood, an encounter with a German U-boat leads them to mysterious Hawke Castle, where they defy security measures and gain an audience with Lord Hawke, the castle's reclusive owner, whose own children have also been kidnapped by Billy Blood. They open the sea chest with the help of Hawke's close friend Hobbes, a high-ranking British admiral, to find a time machine and a note from Nick's ancestor, Captain Nicholas McIver, who needs help in a sea battle against Billy Blood 130 years earlier.
While Nick, Gunner, and Lord Hawke travel back in time to battle Billy Blood, Hobbes and Katie sail for London to deliver the information Nick collected on the German U-boat to Winston Churchill, and they soon find themselves captured by the Germans. Both Hobbes and little Katie have to use their wits to not only survive, but outsmart the Germans, while Nick, Lord Hawke, and Gunner combine their abilities to assist Captain McIver in his battle against Billy Blood, as well as rescuing Jip, Hawke's children, and a whole brig full of kidnapped children and pets.
Though enjoyable for all readers, this book would be an excellent choice for a preteen. The violence and language are mild, and its protagonist is 12 years old. The story is told mostly from a kid's perspective, too. I liked the dual adventures against fearsome adversaries in both 1939 and the distant past. Though not as globe-hoppingly exciting as his Alex Hawke adventures, this was a pretty good page turner a kid could especially love.
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The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business Review

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The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business ReviewIn an age when the unexpected can be reliably expected to occur without notice, it's imperative for companies to be prepared to reinvent at a moment's notice. While "reinvention" may sound like an unnecessarily drastic overhaul for many brands and businesses, it may be more easily viewed as the full spectrum equivalent of hitting the digital `refresh' key, one that companies must be prepared to strike today to keep brands relevant, responsive and competitive.
That's the premise of "The Old Rules of Marketing Are Dead: Six New Rules To Reinvent Your Brand And Reignite Your Business" by Timothy R. Pearson, an insightful and respected leader in global marketing and management consulting.
Every once in a while, a book comes along that dazzles readers with the writer's perspicacity and ingenious observations on current business or consumer behavior. But more often than not, such books don't fully deliver on actionable steps that businesses can take to leverage the value of these pithy insights. This isn't one of those books. "The Old Rules of Marketing Are Dead" is filled with carefully calibrated action steps that can make each of its observations, principles and rules come to life in your company.
It doesn't accomplish this by dancing around the tough questions or more sweeping challenges confronting business today. What's required to achieve brand loyalty in times affected by recession, ongoing economic uncertainty, pervasive ADD, brand choice proliferation and price war conflagration? How can thought leadership invigorate an organization from top to bottom? And just how exactly does a company successfully navigate through cycles of deep recessions, seismic shocks to marketplaces and the continually morphing tastes of oftentimes irascible and increasingly demanding consumers?
There's a carefully constructed roadmap to be found here, one that's convincingly balanced on the need to continually reaffirm a brand's fundamentals and the necessity of responding vigorously to evolving consumer and marketplace dynamics.
Along the way, Pearson redefines some of the traditional tenets taught at every business school and contrasts management and leadership, providing reality-check questions on leadership that may prompt many business leaders to reevaluate their own management style. He examines how companies often hunker down in tough times, sticking to the familiar path rather than reassessing, rethinking and reinventing in response to altered conditions, and the price that's paid for such behavior. He re-elevates the critical role of brand essence, detailing disastrous outcomes that occur when companies act on the mistaken belief that a brand's essence is chained to its brand legacy, demonstrating that the manner in which a brand essence is expressed and brought to life is something that must be continually refreshed, rejuvenated and reinvented to ensure a brand's continued vitality.
There's an ample stream of business parables and checkmate ripostes to naysayers and excuse engines, those who perpetually blame poor performance on the economy, competition or someone else's department. There are fresh-in-our-memory examples of companies that suddenly fall off the rails and flail about even further as business erodes, all because they lost sight of their core, brand essence and brand promise to consumers. There are compelling examples of how the process of reinvention can uncover hidden business opportunities, how brand marketing is inextricably linked to reputation management and how a brand's value proposition is critical to achieving differentiation and preference.
And you'll find plenty of simple, riveting truisms- one being that any product or service today needs a good story, a compelling one to ensure that consumers understand it, what it does, and how it can enhance one's life, all of which leads to perceived value, brand preference and business success.
For those who still consider customer service to be nothing more than a money-pit cost center, Pearson convincingly demonstrates why customer satisfaction and service today define the core of brand experience, and how consumers' brand experiences convert brand perceptions into firm realities, and in doing so, define a brand's fate. He redefines knowledge management as a resource critical to the vitality and competitiveness of a company, something much more than the most brilliant ideas and best practices of a company, but also its accumulated understanding of consumers and customers. He goes on to demonstrate how capturing and more fully leveraging a company's intellectual capital can generate a continuing stream of thought leadership, which demonstrates competency and value creation that can, in turn, lead to differentiation, preference and success.
Indisputably, "The Old Rules of Marketing Are Dead" is an essential resource for marketers today. It's an even more urgently essential one for non-marketing executives (CEOs, CFOs et al), at least those who aim to make marketing a fully accountable discipline within their organizations and those who yearn for a resource that can elevate overall performance, efficiency and ability throughout an organization to successfully navigate through the turbulence and uncertainty that often define modern markets.
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