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Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society ReviewShift and reset is a detailed guide to how non-profits can be more effective by embracing the social media world. While it claims to walk you through a series of steps, in reality it is a deep narrative that will lift the veil on how new media masters think. You are stepping into the social business gestalt through Brian's writing and the many fascinating and detailed case studies from business and the non-profit sector who are trying to address social change. The essays he includes from other thinkers serve to round out the story. He deals with several perpetually tricky issues - like how to keep people's attention and commitment over time, the issues - both positive and negative - around hype, and most importantly, the fundamental relationship between non-profits and their donors.Particularly if you are new to this way of thinking about communities and relationships, you will not just get some practical advice, you will really "get" how these guys think. My favorite part - that he recognizes that marketing - good marketing - is now indistinguishable from the mission and the drive to execute.Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society Overview
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