Strategic Marketing Management, 6th Edition Review

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Strategic Marketing Management, 6th Edition ReviewConsistent with its own strategic guidance, this textbook is well-positioned to optimize value for its target market.
- To students, it offers a clear, simple, and concise synopsis of powerful marketing insights at an attractive price.
- To instructors, it provides a well-organized yet flexible modular approach to teaching about the strategic and tactical elements of marketing and highlighting the critical relationships between them.
- To professionals, it presents a comprehensive framework with which to identify, analyze, and solve marketing problems.
Grounded in academic theory, this book's streamlined style will enable readers to reference it repeatedly as they make and evaluate strategic marketing decisions.Strategic Marketing Management, 6th Edition Overview

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