Showing posts with label audible. Show all posts
Showing posts with label audible. Show all posts

Backstory: Inside the Business of News Review

Backstory: Inside the Business of News
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Backstory: Inside the Business of News ReviewInsightful collection of articles which explores the state of journalism by focusing on individual newspapers and news companies. Most of these articles have been published over the years in the New Yorker, but the collection gives a perceptive overview of the journalistic world that so influences public perceptions of world events.Backstory: Inside the Business of News Overview

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Google Power Search Review

Google Power Search
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Google Power Search ReviewDo you want to become a Google search ninja? Then you definitely have to check out Stephen Spencer's book! On less than 60 pages he teaches you the search operators and how they can be applied for actual use cases. I read the book and in an instant couldn't wait to apply what I learned. Even though I consider myself quite web savvy, I discovered new and exciting strategies I can apply to get more out of Google in less time. The book is a great help for people who want to take advantage of the Google search tools!Google Power Search Overview

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Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society Review

Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society
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Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society ReviewShift and reset is a detailed guide to how non-profits can be more effective by embracing the social media world. While it claims to walk you through a series of steps, in reality it is a deep narrative that will lift the veil on how new media masters think. You are stepping into the social business gestalt through Brian's writing and the many fascinating and detailed case studies from business and the non-profit sector who are trying to address social change. The essays he includes from other thinkers serve to round out the story. He deals with several perpetually tricky issues - like how to keep people's attention and commitment over time, the issues - both positive and negative - around hype, and most importantly, the fundamental relationship between non-profits and their donors.
Particularly if you are new to this way of thinking about communities and relationships, you will not just get some practical advice, you will really "get" how these guys think. My favorite part - that he recognizes that marketing - good marketing - is now indistinguishable from the mission and the drive to execute.Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society Overview

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CIOs at Work Review

CIOs at Work
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CIOs at Work Reviewjust read it, like it, feel good about details it have.
I think this book can give us a chance to know what CIOs to do, how to do ,what they concern and IT trend.
Highly recommend to IT professionals who want to improve his(her) IT careers.
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Retail Arbitrage: The Blueprint for Buying Retail Products to Resell Online Review

Retail Arbitrage: The Blueprint for Buying Retail Products to Resell Online
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Retail Arbitrage: The Blueprint for Buying Retail Products to Resell Online ReviewI have been blessed, and I have built a retail arbitrage business over the last 3.5 years without anyone to show me the way. Today my company ships about 200 items a day, all with FBA. I have tried the FBAPower products in this book so I didn't need the information on what the products do and why they make selling on Amazon so much faster and easier. So in reading the book, I tried to take myself back to those days when I had no idea what I was doing and I looked for things that would help the average Amazon selling newbie.
The book's real value comes from;
#1 - A thorough explanation of what Retail Arbitrage is and why it works.
#2 - The variety of online resources and recommendations found throughout the book and in the back, many of which I still didn't know about until reading this book.
Over the last three years I have tried a few hundred times to explain what Retail Arbitrage is, usually to friends and family. Odd thing, each time I see them I have to explain it again. It simply is not a concept that most average joe's grasp. My family and my wife's family are well-educated, middle-class or better professionals and they simply DO NOT GET IT. It takes an ah-ha moment, and for me it was selling a $4.88 South Park plush toy to a buyer in the UK for $104 on eBay back in 2007. Without that ah-ha moment, the whole concept just never sinks in. I am grateful that Chris Green finally put it in a book because maybe, just maybe, I can get some folks to read it and our conversations at Christmas parties can be about something different.
What this book does not include -
Detailed explanation of the buy-box and it's impact on Amazon sales. This is understandable because Amazon keeps the "formula" to themselves, but certainly it still matters to most Amazon sellers
Detailed information on taking an Amazon business to the next level, above and beyond what you can scan, transport and sell. If you are a highly motivated entrepreneur you will have to find the next level of your business, probably around the $1 million mark, on your own because you can't physically scan, buy and ship that much product yourself.
A note on the author's references to the FBAPower software that he and his partner have developed and sell subscriptions to; Often when a book mentions software like this it feels like a commercial and the cynical reader becomes convinced that there are other options, which my be better, that the seller is omitting. I can tell you from spending a lot of time in this business that there are competitive offerings, but they are mostly bad. I have tried them, and I have tried FBAPower. I no longer use FBAPower or Scout because my business has progressed beyond Retail Arbitrage, but I still use FBARepricer. In every case the products where the best offerings and easiest to use, and I am always happy to recommend them. As the author says, test anything he says in this book. Another thing I can add is that most competing software solutions don't give you a cell phone number to call or a personal email address for support, you receive both in this book.
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The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Review

The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
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The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution ReviewThis book is forward-thinking and full of helpful charts, infographs, and bullet points. Brian is at his best when he takes complex theories and breaks them down in a way that any executive or client can understand. The book touches on all of the current trends but also looks to the future of social commerce and what it means to own, operate, and market a business in the social consumer society. I highly recommend this book to any marketer looking to guide clients towards the future or for any executives looking to get a jump start on the competition.The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Overview

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Logistics & Fulfillment for E-Business : A Practical Guide to Mastering Back Office Functions for Online Commerce Review

Logistics and Fulfillment for E-Business : A Practical Guide to Mastering Back Office Functions for Online Commerce
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Logistics & Fulfillment for E-Business : A Practical Guide to Mastering Back Office Functions for Online Commerce ReviewThis book is the key to successfully planning (and implementing) an e-commerce strategy. While the subject can be on the boring side, Reynolds' writing style kept me interested and wanting more. Unlike most books in this space, and I have read nearly all of them, I was very taken with the expert way in which the concepts are logically presented and how the examples turned on so many lights for me. Reynolds is an obvious expert in this field and I wished she worked on some of the e-commerce start-ups I did - my portfolio would be fatter!!! Seriously, if you need to learn this material, THIS is the book. Now I wonder if she would write something on home-improvement???Logistics & Fulfillment for E-Business : A Practical Guide to Mastering Back Office Functions for Online Commerce Overview

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