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Facebook Marketing: Leverage Social Media to Grow Your Business ReviewI liked this book. I thought it was well written and well outlined. I'm not sure I would have included on the cover the following: "Leverage social media to grow your business." But the book provides a "rough guide" to Facebook. And I think it does a pretty good job.
Over the past year some leaders in the social media marketing realm have been materializing. Besides blogs of all kinds, it seems fair to me to say these leaders include MySpace, YouTube, LinkedIn, and Facebook. I've read and reviewed the following books on some of these platforms:
YouTube for Business (ISBN: 9780789737977)
The Rough Guide to MySpace (ISBN: 9781843538424)
Amp Your MySpace Page (ISBN: 9780071490726)
I'm on LinkedIn, Now What? (ISBN: 9781600050695)
Until I read the instant book being reviewed I had not read any on Facebook. I am aware of "I'm on Facebook, Now What?" (ISBN: 9781600050954). But I haven't seen or read it. If it is anything like the book its author wrote on LinkedIn, then it is probably a good book. However, I think "Facebook Marketing" does a better job covering Facebook than the LinkedIn book did regarding LinkedIn.
This book is NOT about social media marketing per se. It is not going to tell you how to leverage social media in order to grow your business. You will have to read other books on that subject. And the coverage on that topic is expanding and changing as I write this review. What this book is about is the Facebook platform that can be used as a marketer's tool when practicing social media marketing. It tells us about User Profiles, Facebook Groups, how to create Web pages within Facebook, hosting events on Facebook, and other things that one can take advantage of at Facebook.
It's the "other things" that take up half the book that may be nice to know about. But I doubt they are practical for growing a business. But the first half of the book is worth its weight in gold for anyone who wants to use Facebook in a big way to practice social media marketing. 5 stars!
PS. Examine the Search Inside feature offered by Amazon on this book. It provides a detailed Table of Contents for you to examine and see for yourself what is included in this book.Facebook Marketing: Leverage Social Media to Grow Your Business Overview
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