The Portable MBA in Entrepreneurship Review

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The Portable MBA in Entrepreneurship ReviewThe Bad - Like all of the Portable MBA series, the book provides a limited and somewhat superficial coverage of the topic. It will not replace a good entreprenuerial course in an excellent MBA program.
The Good - Having been involved in four failed and one successful entrepreneurial ventures in the past 15 years, I can tell you with a great deal of certainty that there are many hidden gems in the book that will save you (potentially) years of wasted efforts and large sums of money. One example: if you are planning a business venture, and you cannot name specific companies, and specific individuals in specific companies, as part of your target market, then you have not performed due dilegence and are not ready to begin a business venture. Vague target markets such as "the public" or "somebody and some large telecomm company" are the sure road to failure.The Portable MBA in Entrepreneurship Overview

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