Showing posts with label the portable mba. Show all posts
Showing posts with label the portable mba. Show all posts

The Portable MBA in Entrepreneurship Review

The Portable MBA in Entrepreneurship
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The Portable MBA in Entrepreneurship ReviewThe Bad - Like all of the Portable MBA series, the book provides a limited and somewhat superficial coverage of the topic. It will not replace a good entreprenuerial course in an excellent MBA program.
The Good - Having been involved in four failed and one successful entrepreneurial ventures in the past 15 years, I can tell you with a great deal of certainty that there are many hidden gems in the book that will save you (potentially) years of wasted efforts and large sums of money. One example: if you are planning a business venture, and you cannot name specific companies, and specific individuals in specific companies, as part of your target market, then you have not performed due dilegence and are not ready to begin a business venture. Vague target markets such as "the public" or "somebody and some large telecomm company" are the sure road to failure.The Portable MBA in Entrepreneurship Overview

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The Portable MBA in Marketing (The Portable MBA Series) Review

The Portable MBA in Marketing (The Portable MBA Series)
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The Portable MBA in Marketing (The Portable MBA Series) ReviewThis book boils all of the marketing concepts I learned while in B-school(and some I didn't) into an easy read format. The only thing missing is that annoying quant-jock who sat behind my chewing gum the entire semester! If you just want a great introduction to marketing, or are an MBA looking to refresh your understanding of the 4P's, pick-up this book. You won't be disappointed.The Portable MBA in Marketing (The Portable MBA Series) Overview

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The Portable MBA in Entrepreneurship (The Portable MBA Series) Review

The Portable MBA in Entrepreneurship (The Portable MBA Series)
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The Portable MBA in Entrepreneurship (The Portable MBA Series) ReviewIt's clear from the kindle edition sample text, which you can see for yourself for free, that this text was scanned, and scanned poorly. It looks like a low-quality xerox copy, with every "e" looking a little bit different. Parts are missing from the letters. You don't want to buy the kindle edition until they re-convert it, because reading it is going to be much more difficult than the regular print version.
The 1 star is only for the quality of the kindle edition. I'm not sure why this kindle book is so much lower quality than the other kindle books that are out there -- all the other kindle books I've read are much higher quality.The Portable MBA in Entrepreneurship (The Portable MBA Series) Overview

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